Groups offer an array of opportunities to interconnect and communicate with alumni and students from your institution. Here's a handy guide to use them effectively!
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10 Ways to Use Your University Group (PDF)
1. 10 Ways You Can Use Your University/College LinkedIn Group
Your university or college group is your home on LinkedIn. It’s a place to re-connect, find and
engage with peers, identify alumni for business or career development opportunities. Ensure
you make best use of your university or college group by following these tips…
1. Search for the college or university groups that reflect you. Many Higher Education
institutions have multiple LinkedIn groups representing the university as a whole (search
for your institution’s official group), colleges or department, alumni in different regions.
Use the search groups function to find the groups you’re interested in.
2. Join the groups. You have the opportunity to join up to 50 groups on LinkedIn. Joining
multiple groups related to your institution offers you a chance to showcase to other
LinkedIn members your university affiliation.
3. Become an active member. The members of the groups you choose have a similar
interest and affiliation with your institution. Engage with them on topics revolving around
your university or college.
4. Seek out career opportunities. One of the best ways to utilize your university or
college group is to ask for career advice. University or college affiliation can be a strong
catalyst for advice, network access or employment.
5. Seek out professional opportunities. Similar to career opportunities, college or
university affiliation can open up business development opportunities. The members of
the group joined on their own volition, they’ve decided to connect back to your university
or college, which means they may be more open to connecting with a fellow alumni or
student.
6. Read college/university posts. A great way to gain the pulse of your university or
college is to read the group post provided by those working in the institution. Faculty
asking for research help, staff providing testimonials of success or students asking for
advice, provide a glimpse into the current happenings at your institution.
7. Become a group ambassador. Want to give back to your university or college? Inviting
other alumni, faculty, students and staff to join the conversation in your LinkedIn group
benefits all.
8. Search Jobs. The jobs tab on your university of college LinkedIn group allow you to see
jobs supported by other group members and to start conversation about jobs.
9. Develop A Voice. Members of groups are afforded an affiliated audience to build and
promote a personal brand to. University and college groups offer a safe environment to
develop a professional voice, allowing you to become an expert, go-to person or
purveyor of good information for others.
10. Search. Use the Members search area to whittle down group members into industries,
job titles or expertise that you are searching for. What better way to connect with
university or college connections within a group, than finding people with common
interests within them.