This presentation is from a recent webinar which Lauren Fogarty held on how to recruit students using LinkedIn and the new features available to ensure you are attracting the right candidates. If you want to find out more about recruiting students on LinkedIn, check out our new Student Recruiting eBook - http://business.linkedin.com/talent-solutions/c/14/9/student-recruiting-2-0-guide.html

1. What's New in Student Recruiting?
Lauren Fogarty
Global Solutions Lead

2. 13% of LinkedIn members are students & recent graduates….
LinkedIn Confidential ©2013 All Rights Reserved

3. …and this is our fastest growing segment
LinkedIn Confidential ©2013 All Rights Reserved

4. …spread around the globe
Americas
49%
EMEA
30% APAC
21%
LinkedIn Confidential ©2013 All Rights Reserved

5. University Pages
LinkedIn Confidential ©2013 All Rights Reserved

6. Unparalleled graduate destination data

7. Unparalleled graduate destination data

8. Unparalleled graduate destination data

9. Unparalleled graduate destination data

10. Unparalleled graduate destination data

11. Unparalleled graduate destination data

12. Who are these student members in the UK?
LinkedIn Confidential ©2013 All Rights Reserved

13. Who are these student members in the UK?
LinkedIn Confidential ©2013 All Rights Reserved

14. Where can you engage UK students on LinkedIn?
Connect &
Communicate
48% Network with
others
Research People &
Companies
64% Learn about what
others are doing
Professional
Insights
65% consume content
or contribute to discussions
Seek Career
Opportunities
15% Actively research
job opportunities
LinkedIn Confidential ©2013 All Rights Reserved

15. Connect &
Communicate
Students are actively building a
network…..
In June 2014, students in the UK added
10% more connections to their
network than professionals
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16. Research People &
Companies
Students are researching the network
and updating their profiles…..
In June 2014, students in the UK updated
their LinkedIn profile 1.5x more than
professionals
LinkedIn Confidential ©2013 All Rights Reserved

17. Seek Career
Opportunities
UK students are actively looking for
career opportunities…..
UK students are 1.5x more likely to
view at least one job per month than
professionals
LinkedIn Confidential ©2013 All Rights Reserved

18. 52%
47%
46%
43%
41%
39%
37%
36%
33%
33%
Good work/life balance
A place I would be proud to work
Strong career path
Ability to make an impact
Culture that fits my personality
Strong employee development
Challenging work
Good relationship with your colleagues
Excellent compensation & benefits
Job security
Students in the UK are looking for jobs with balance
Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30
What are UK LinkedIn student members looking for in a job?

19. 52%
47%
46%
43%
41%
39%
37%
36%
33%
33%
Good work/life balance
A place I would be proud to work
Strong career path
Ability to make an impact
Culture that fits my personality
Strong employee development
Challenging work
Good relationship with your colleagues
Excellent compensation & benefits
Job security
UK Students UK Professionals
UK students have different priorities to professionals…
What are UK LinkedIn student members looking for in a job?
Source: LinkedIn Q3 2013 survey of 10,862 UK professionals 18-30 vs. 336 UK Students 18-30

20. Isabella establishes her professional identity on LinkedIn
LinkedIn Confidential ©2013 All Rights Reserved
20

21. The student jobs portal makes it simple for grads to discover jobs
Student Jobs
Portal

22. Isabella
Engineering
BEng, 2014
Mechanical Engineer
National Grid
XYZ Co.
Nuclear Engineer
JOBS YOU MAY BE INTERESTED IN
Students are twice as likely to engage with a Job on Mobile
Amazon
XYZ Co.
Engineer
JOBS YOU MAY BE INTERESTED IN
Engineer
Pamela
Computer Science
BEng, 2013
Jobs automatically circulate – auto-matching & active searches

23. View Jobs
on Mobile
Apply to
Jobs on
Mobile
Promote Student & Grad Jobs at Scale
Entry Level roles (Student, Intern, Graduate) on LinkedIn are free –
Deloitte currently has these jobs automatically posted direct from ATS

24. LinkedIn Confidential ©2013 All Rights Reserved
24
Display specific content targeted at students

25. Start a conversation with your Student & Grad audience in Groups

26. Net-a-Porter
“CheckIn made us look slicker
and matched our image as a
technology driven business.
Post-event we can now pro-
actively connect through
LinkedIn with the most
promising graduates.”
Lucy Birchenough, Recruitment
Manager Net-a-Porter Group

27. Source ahead of time like Trip Advisor

28. Start a new Following

29. Raise Awareness of your graduate program with media
Targeted
Ads
Management Consultancy
Client X
Goal: Raise Awareness of
Graduate Programme to
compete with “Big Four”
Solution: “Campus Drive”
media campaign
Results: 575 quality candidates
pipelined
Targeted
InMails

30. Invite students to apply to your graduate programme
Targeted
InMails
FMCG Client X
Goal: Quality over quantity. Pre-
select their ideal graduate
candidates
Solution: “Campus Drive”
media campaign
Results: 650 qualified
candidates registered for
graduate program online
workshop

31. Start Today!
1. Students are 1.5x likely to view a job on LinkedIn
than a professional so Post your Grad Jobs for FREE
2. 64% of Students members research people & companies
Make sure you are displaying relevant student content
3. Request insights from your LinkedIn rep to identify
‘sweet spots.’ Target this audience with high yield
marketing