ABN AMRO receive a significant ROI from their investment of time, organisation and creativity ABN AMRO were finding it increasingly difficult to stay relevant in a media environment that is forever expanding and with so much content being consumed online each day the Netherlands bank needed a solution that enabled them to break through the noise. Using LinkedIn’s Sponsored Updates, ABN AMRO were able to deliver relevant and up to date content to their target audience’s LinkedIn news feeds. In addition to leveraging Sponsored Updates to deliver their content, they also reorganised their publishing cadence and adopted a publisher’s mindset around financial education. A content calendar, editorial board and by using their employees as their “secret weapon”, ABN AMRO maximised the effect of their content marketing investment. The results from the Sponsored Updates campaign speak for themselves with engagements rates as high as 3.25% and on average twice as high as internal benchmarks. Check out the full case study here