Wearable technology usage differs in several demographic groups: - 35% of people report using wearables like fitness trackers and smartwatches, while 64% do not currently use them. - Younger age groups are more likely to use wearables, with usage declining among older age groups. - Men and women report similar levels of wearable technology use. - Professionals in higher level positions such as Directors and CXOs report higher usage of wearables than those in entry level jobs.

1. IS WEARABLE
TECHNOLOGY
PART OF YOUR DAILY LIFE?
HOWEVER, THE
USE OF WEARABLE
TECH INCREASES
MEN AND
WOMEN
ARE JUST AS LIKELY
TO USE WEARABLES
(E.G., FITNESS TRACKER, IWATCH)
1%
DON’T
KNOW
64%
NO
35%
YES
USAGE DIFFERS BY
MARKET BY ALMOST
…AT LEAST IT
DOES TO A
POINT AS IT
TAILS OFF
AMONG THE
This goes hand in hand with age, where use of
wearable tech increases - to a point - among
older members
26%
18-24
YEARS
37%
25-34
YEARS
38%
35-44
YEARS
40%
45-54
YEARS
36%
55-64
YEARS
22%
65+
YEARS
Brazil is leading
the way
UK sits at the bottom
alongside Australia
46% 31%
20%
38% 38% 37% 37% 36%37%40% 36% 30%
WITH
SENIORITY...
ELITE
35%
ENTRY
LEVEL 32%
SNRIC 35%
MANAGER 38%
DIRECTOR 42%
36%
32%
PARTNER
40%
VP
38%
CXO