This presentation was from a recent webinar we held explaining the best way to use LinkedIn Recruiter. The 5 steps covered: - Building your professional brand on LinkedIn - How to use LinkedIn's recruiting solutions - Mastering Boolean and other search techniques - The Golden Rules of InMails - Measuring Your Success

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5 Steps to Sourcing like a Pro
Miranda White
Customer Success Consultant
LinkedIn

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 Building your professional brand on LinkedIn
 How to use LinkedIn's recruiting solutions
 Mastering Boolean and other search techniques
 The Golden Rules of InMails
 Measuring Your Success
Agenda

3. Personal Brand

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Who Would You Trust? Why?
Sara L sara_l@acme.com
--
Canada | Human Resources
Current: Acme
62
connections
Background
Experience
Recruiter
Acme
April 2012-Current (1 year 7 months)
Skills & Expertise
2 Talent Acquisition
1 Human Resources
1 Interviewing Skills
1 Recruiting
Send a message

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Let’s Take a Closer Look
Name/
Headline
Photo
Summary:
Professional
Highlights

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Your background
Specialities
Your passion
Summary
I've spent many years recruiting within hi-tech global businesses, most recently for
BlackBerry and Samsung Electronics. I love being innovative and trying new things so
have always had a heavy bias towards direct sourcing via a multi-channel approach vs
traditional methods. During my time in recruitment, I've also been fortunate to gain
experience of ATS launches, student hiring, multi-lingual recruitment, recruitment
campaigns, assessment centres and executive search.
Specialties: Direct Sourcing, Recruitment Strategy, Internal Recruitment, Social Media,
Technical and Corporate Hires, Telecommunications, Applicant Tracking Systems (Taleo,
SAP eRecruit and i-Grasp), EMEA, Intern & Graduate Recruitment, Campus Programme
Management, Assessment Centres, Vendor Management, Facet5 psychometric testing.

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Ask for recommendations & endorsements
Especially from satisfied clients… which adds to your credibility.

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Remember your Brand

9. Searching Techniques

10. AND
OR
NOT
“ ”
( )
financial AND analysis
“financial analysis” OR
accounting
NOT Director
“financial analyst”
“financial analyst” AND (oracle
OR SAP)
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LinkedIn Search Modifiers (Boolean)

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Refine like you have never Refined before
Years of
Experience
Company
Location

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Searching Efficiently
12

13. The Five Levels of Identifying Talent
Conceptual Search
Implicit Search
Natural Language Search
Keyword and Title
Indirect Search
Searching using alternate keywords
and job titles
Identify candidates based on what isn’t
explicitly mentioned in profiles
Expand search using action verbs that are
related to the skills that you are looking for
Search using common keywords and titles
Leveraging initial search results to make
connections to additional results and leads

14. InMail

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Do:
 Start a conversation
 Be brief and to the point
 Personalise the message
 Be authentic
 Emphasise growth
 Leverage shared connections
 Ask for referrals
 Include next steps
Don’t:
 Make it feel like a template
 Focus on the job
 Include the job title in the
subject line
 Ask for a CV
Consider the Following When Writing an InMail

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Subject: Can we set up some time to chat?
I am currently working with a gaming organisation looking for an exceptional designer,
and I noticed you have great design experience and you are also a graduate from
Scorpion University. In my experience, designers from Scorpion University are always
the best.
The gaming organisation is growing fast, and we are finding that there is increasing
demand from their clients to make the product more engaging and exciting. This has
created a new opportunity for an experienced designer to work closely with the product
to wholly re-design develop a better, more useable gaming interface.
I understand that you run a very busy schedule -- if this sounds interesting, please
share 2-3 times that could work for you to meet this or next week.
Kind regards
InMail Example

17. Job Slots

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Strengthen Your Job by Leveraging the Algorithm
Focus on these key fields to help your job be placed in front of the right
people.
Every job description should include:
• Highlighted opportunities for growth
• Explain Company Culture
• How the role impacts the organisation
• Minimal focus on a list of requirements

19. LinkedIn Reporting

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Measuring Your Success
Recruiter Usage
• Searches Performed
• Saved Searches and Search
Alerts
• Profiles Viewed
Job Analytics
• Number of Views
• Number of Applies
• Number of Shares
• Deeper Dive into each Job
Posted
Pipeline Analytics
• Most used status
• Sources – where are you getting
the best talent from
• Most used tags among the team
InMail Analytics
• Number Sent
• Number Accepted
• Number Declined
• Response Rate
• Percentage of Templates Used

21. Questions & Answers
For more information, please go to talent.linkedin.com