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Infográfico LinkedIn em números - Marketing Sofisticado

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As empresas que informam e envolvem não estão apenas vendendo - estão criando relacionamentos na maior plataforma profissional do mundo. Veja porque sua empresa precisa investir no LinkedIn

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Infográfico LinkedIn em números - Marketing Sofisticado

  1. 1. Guia de Marketing Sofisticadono Por que minha empresa PRECISA DO LINKEDIN? No 3o trimestre de 2013, o LinkedIn recebeu 184 milhões de visitantes no mundo 1 em cada 3 profissionais do planeta está no LinkedIn Conteúdo agora gera 6x mais engajamento do que empregos no LinkedIn O LINKEDIN É O PRINCIPAL CANAL DE DISTRIBUIÇÃO DE CONTEÚDO % dos profissionais de marketing B2B que utilizam vários sites de mídias sociais para distribuir conteúdo O LINKEDIN É CONSIDERADO O MAIS EFICIENTE PARA GERAÇÃO DE LEADS B2B Entre as organizações que apresentam o melhor desempenho, % dos profissionais de marketing B2B que classificaram o site de mídias sociais em eficiência na geração de leads O LINKEDIN CONTINUA A GERAR VENDAS CONSISTENTEMENTE NO MARKETING B2B %de empresas que conquistaram um cliente B2B por meio desse canal O MARKETING B2C ESTÁ RAPIDAMENTE DESCOBRINDO O LINKEDIN % de empresas que conquistaram um cliente B2C por meio desse canal O LINKEDIN GERA MAIS TRÁFEGO PARA SITES E BLOGS B2B 90% do tráfego social foi gerado pelas 3 grandes redes, sendo que metade dele partiu do LinkedIn O LINKEDIN EM NÚMEROS 91% 93% de eficiência em geração de leads 45% 26% 2010 1.5x 2.0x 20102011 20112013 2013 61% 39% 65% 51% 85% 84% 81% 71% 73% 56% 55% 115 Q3’11 Q4’11 Q1’12 Q2’12 Q3’12 Q4’12 Q1’13 Q2’13 Q3’13 Q4’13 131 150 161 175 187 200 225 238 259,000,000+ A maior rede profissional do mundo outras Fontes: LinkedIn Press Release, 2014 B2B Content Marketing Trends/ North America, Content Marketing Institute/ Marketing Profs. Webbiquity, Aug 27,2013. “Content Marketing gets Social”, Unisphere research, 2013. HubSpot, State of inbound Marketing 2010,2011,2012. Baixe o eBook Marketing Solutions Os profissionais querem se relacionar com empresas que compartilham conteúdo relevante. As empresas que informam e envolvem não estão apenas vendendo - estão criando relacionamentos na maior plataforma profissional do mundo. Considere isso: http://linkd.in/1kT0zYx

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