In this presentation from Talent Connect 2013, Univision Communications' Francisco Estrada and LinkedIn's Rob Trout and Sam Wener explain how Career Pages can effectively showcase your employer brand to the 238 million LinkedIn members. Learn more about Career Pages: http://linkd.in/1guqa6n Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. LinkedIn Career Page:
Creating a Unique Experience
Francisco Estrada
Director, Staffing & Development at Univision
Sam Wener
Account Manager at LinkedIn
Robert Trout
Strategic Product Consultant at LinkedIn

2. What We’re Going To Cover
 Why a Career Page?
 Best practice on building your Career Page
 What We Do
 What You Do
 How it fits with your wider LinkedIn strategy
 Measure and optimize
#intalent

3.
How Your LinkedIn Career Page Can Boost Your
Talent Brand to Targeted Professionals
 Effectively showcase your Employee Value
Proposition
 Engage passive and active candidates
 Increase visibility and awareness of your
global hiring initiatives
 Increase candidates’ likelihood to apply to
your jobs and respond to your recruiters
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4.
The Hub of Your Employer Brand
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5.
Targeting Your Career Page
Unique Audience Views
Unique Audience Views
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6.
What We Do: People
#1 activity
on LinkedIn is viewing
other members profiles
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7. What We Do: Jobs
30% of Career Page
of Career Page
visitors view a job
visitors view a job
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8. What We Do: Recent Updates
Followers
visit LinkedIn 8x as often
as the average member
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9. What You Do: Banner
 Create an engaging
banner to showcase your
employment brand and
capture your audience’s
attention
 Images of people or a
visceral brand image
are found to be more
impactful in drawing
people in
Banner
Engagement
Visual
Integrate
 Use large bold images
to make an impact
 You can specify a URL
to make image
clickable and link to
other assets
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10. What You Do: Tagline & Sub-Heading
 Concise Brand Summary
 Succinct Message
 Action Oriented
 Avoid Buzzwords
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11. What You Do: About Your Company
 Unique Content
 Impactful Messaging
 Leverage Rich Media
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12. What You Do: Employee Spotlights
 Feature up to two employees per audience
 Choose employees that embody your culture or exemplify career trajectory
within your organization.
 Ensure the employees have a LinkedIn profile picture
 Choose employees that are active LinkedIn members
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13. Piecing it all together:
How it fits with your wider LinkedIn strategy
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14. Company Status Updates
The Power of Amplification
25,700
25,700
Followers
Followers
112 clicks
112 clicks
56 interactions
56 interactions
Followers are 40X
Followers are 40X
more likely to
more likely to
comment/like and
comment/like and
10x more likely to
10x more likely to
share content
share content
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15. Strategically Engage Your Followers with
Rich Content
Featured Employees
Company News
Thought Leadership
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16. New LinkedIn Job Layout Delivers
Custom Career Page Content to the Viewer
Followers are 3X more
Followers are
more
likely to apply to your jobs
likely to apply to your jobs
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17. LinkedIn Helps You to Measure
the Success of Your Initiatives
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18. Build Your Company’s Talent Brand
and Drive Engagement
Univision – Traffic and Jobs Performance
Traffic Drivers Launched
Career Page Live
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19. Key Takeaways
Develop
Engage
Turbocharge
Measure
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20. #intalent

21. Key Takeaways for your LinkedIn Career Page
Think visually.
Think digitally.
Think video.
Think customized.
#intalent