Discover how you can gain access to your ideal target audience and rise above the noise. For more information, visit us at business.linkedin.com

1. Turbo-charge your sourcing efforts and attract
passive candidates
@hireonlinkedin #hiretowin

2. Rise above the noise
How you can gain access to your ideal target audience
​Theresa Gschwandtner
​Media Account Manager
​Staffing North America
© 2015 LinkedIn Corporation. All Rights Reserved.

3. #Hiretowin
Recipe to successful hiring on LinkedIn
 Understand your target audience
 Create valuable content that resonates with this audience
 Reach your audience at the right time
 Double the success of your sourcing efforts

4. 5,000 Marketing Messages seen by
consumers per day through all mediums

5. Overwhelming choice

6. 57% of the decision to ‘buy’
is now made before any commercial
contact with your business

7. Rise above the noise
To be considered you need to rise
above the noise

8. I will help you get there on LinkedIn

9. One Aspirational Mindset
400+ Million Minds on LinkedIn
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates from corporations
Current affairs

10. Professionals on LinkedIn engage
with content 7x more than with jobs

11. How do you engage someone who is high in demand?

12. Let’s address a common challenge
Attracting in-demand Software
Engineers

13. Google currently employs 30k+ Engineers world wide
We cannot all be Google

14. Give potential candidates a reason to engage with your company
outside of the recruiting process
The key to success: Add Value

15. Adding Value

16. Be specific about your target audience
Software Engineers
Software Engineers
in Tech
Senior Software
Engineers in Tech
Senior Software
Engineers in the New
York Area

17. This is Alice Greene,
She is a Senior Software
Engineer in Tech from New York

18. 19
1 Whitepaper
3 blog posts/ long form posts
10 status updates
Put yourself in Alice's shoes. You speak to
people like Alice every day to help them get a
job - what do most candidates need help with?
25 tweets/ snippets
Reuse & repurpose your own content

19. 20
Determine topics that will intrigue Alice

20. Content Generation

21. Peers
1MM+ posts/wk in Groups
130k/wk Member Posts
Thought Leaders
500+ Influencers
News
2MM+ Publishers
LinkedIn Pulse
Brands
7MM+ Company Pages
Company Updates
18MM+ Slideshares
Elevate
Education
270k+ Lynda classes
Leverage the content on LinkedIn

22. 23
Use testimonials, candidate success stories, recruiter
biographies

23. 80% of global CEOs engage socially
24
Lead from the top

24. 25
Leverage your employees to write content

25. How to make your content more engaging

26. 27
Tailor your content

27. 28
Provide valuable, useful insight

28. 29
Ask questions

29. 30
Be visual

30. 31
Make it simple for Alice to reach you

31. Reach the right audience at the right time

32. Use Sponsored Updates to have a guaranteed spot on Alice’s LinkedIn page
Content only matters if the right people see it

33. Reach your audience at all times through all channels

34. How does Alice engaging with your
content affect you?

35. 36
Members who are more engaged with your content, are
usually 2x more likely to respond to an inMail/Job posting

36. Next steps to recruiting the audience you care about
37
Things you can do today
1. Identify and get specific about your target audience
2. Provide them with content they care about & reel them in by
 Tailoring content
 Being insightful
 Asking questions
 Being visual
 Being accessible
3. Do what you do best = recruit!

37. Questions

38. ©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.