To be a modern recruiter, you have to stay up-to-date on the latest industry trends and tools and keep your creative and analytical skills sharp. Red Hat's talent acquisition experts and LinkedIn’s Rob Humphrey give you actionable tips and real life examples that can help you optimize your recruiting strategy, both on and off LinkedIn. Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Learn about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

1. Modern Recruiting:
3 Fundamentals You Should Master

2. Meet Your Speakers
#hiretowin | @hireonlinkedin
Red Hat:
Kristin Archbold, Senior Talent Acquisition Partner
Laura Murray, Team Lead & Senior Project Manager, Employment Branding
Jamie Williams, Senior Employment Branding Specialist
LinkedIn:
Rob Humphrey, Senior Manager, Content
Rob Trout, Global Client Success Manager

3. #hiretowin
rhumphrey@linkedin.com
@therobhumphrey

4. LinkedIn and Modern Recruiting
3 0 0 M +M E M B E R S W O R L D W I D E
1 0 9 M +N O R T H A M E R I C A
#hiretowin | @hireonlinkedin

5. The Agenda: 3 Fundamentals
1. Tell your story
2. Source like a pro
3. Build and promote your brand
#hiretowin | @hireonlinkedin

6. A R T S C I E N C E
What is Modern Recruiting?

7. 01 EVERYTHING STARTS WITH YOUR STORY

8. Your story starts with you.
Viewing member profiles is the #1 activity on LinkedIn
45 Million profile views take place every day

9. Profiles That Inspire
Kristin Archbold | Red Hat
01 Picture
02 Killer opening
03 Video / Images
04 Updates
#hiretowin | @hireonlinkedin

10. Long Form Content

11. Company Pages
Red Hat
01 Bold, memorable visuals
02 Focus on employees
03 Updates fuel engagement
#hiretowin | @hireonlinkedin

12. Metrics that Matter
#hiretowin | @hireonlinkedin

13. 02 SOURCE LIKE A PRO

14. Passive What?
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15. Get smart
Get to know your talent pools
#hiretowin | @hireonlinkedin

16. Technology
LinkedIn Recruiter Shown
02 Filters
01 Boolean Search
03 Fun with result sets

17. Master Boolean Search
“ “
E X A C T
P H R A S E
“ G A M E P R O G R A M M E R ”
A N D
N A R R O W
S E A R C H
X X X A N D X X X X
O R
E X P A N D
S E A R C H
P R O G R A M M E R O R
D E V E L O P E R
N O T
R E M O V E
N O T R E C R U I T E R
N O T C O M P A N Y
( )
G R O U P
T E R M S
“ G A M E P R O G R A M M E R ”
A N D ( C + + O R J A V A )

18. Hi Atalay,
I noticed your insightful comment on
Richard Branson's Influencer post last
week, 'Disruptive Innovation in Financial
Services'. It sounds like you know a
thing or two about technology in the
financial sector. At ABC we're working
on cracking the digital wallet and have
some high-priority projects that..."
Make InMails Beg
for a Response

19. The 9 Golden Rules of InMail
rhumphrey@linkedin.com

20. 03 BUILDING YOUR TALENT BRAND

21. Talent Brand is highly social,
totally public version of what
talent thinks and shares about
your company as a place to work.

22. Maximize your presence
01 Stretch your canvas.
02 Paint
03 Video

23. Targeted Status Updates
Your update
Yes, can add images
Target audiences

24. Involve Your Organization
Share and tell
Celebrate

25. Jobs carry your story
01 Compelling opener
02 Encourage me to follow
and share
03 Rich media is a must

26. Write for the Mobile Web
Blank Canvas
ART

27. A R T I S T S C I E N T I S T