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The Art & Science of InMails: How
to Achieve Higher Response Rates
Jeff Weiner
Chief Executive Officer
Yasemin Alev
Custom...
Today’s
agenda
1 Introductions
2 Winning The InMail Game
3 Why Change Your Tactics
4 How to Target and Personalize at Scal...
Looking for Volunteers!
What percent of InMails are
sent to 11+ people at once?
55%
InMail Batch Size
•Represents 31% of all InMails
Sent
•Acceptance Rates are +22%
above average
1 to 1 2-10 People 11+ Peop...
What is the recommended
length of words for an
InMail’s subject line?
1-2 words!
Breaking Down the Subject Length
•Represents 18% of all InMails
Sent
•Acceptance Rates are +14%
above average
1-2 Words 3-...
What is the recommended
length of words for the
body?
1-99 words
(Which is about 4-5 sentences)
Breaking Down the Body Length
•Represents 28% of all InMails
Sent
•Acceptance Rates are +17%
above average
1-99 Words 100-...
Why Change Your Tactics
Scenario 1
20%
• 100,000 InMails sent
• 20,000 InMails accepted
2017
23%
• 100,000 InMails sent
• 23,000 InMails accepted
• Suppose a 2% close rate of
the 23,000 acceptances
• 60 hires alone ...
15%
Scenario 2
• 50,000 InMails sent
• 7,500 InMails accepted
2017
23%2018
• 50,000 InMails sent
• 11,500 InMails accepted
• Suppose a 2% close rate of
the 11,500 acceptances
• 80 hires alo...
Downstream Impact
• Increase the hiring bar
• Decrease the time to hire
• Better for your budget
How to Target and
Personalize at Scale
Start with Your Audience
Find Your Global Talent Pool in Recruiter
Build a search for anyone in your country
who fits your desired skillset.
Once y...
Use Search Insights in Recruiter to Find a Slice of Talent
Target based
on current
employer
Years at the
same job
Field of...
Find the Gaps You Can Fill
What are pros and cons of
their department/company?
Be in the Know
What is your talent pool saying
these days?
LinkedIn Talent Pool Insights
Listen for complaints about their job lacking:
Source: Inside the Mind of Today’s Candidate (https://business.linkedin.com...
Craft Your Message
What do they want to hear from you first?
Source: Inside the Mind of Today’s Candidate (https://business.linkedin.com/cont...
Don’t give them
everything
Make it about them
Start Strong
1. If you do, they’re actually less likely to respond.
2. Leavi...
What might a compelling InMail look like?
Hi [First Name],
I’ve been on the hunt for someone who can fill our [Job Title] ...
Save the
search alert so
you can reuse
this template
with ease
Send one
message to the
right audience
What tools can help us find hidden gems?
Remember Search Spotlights?
Stark Enterprises
Globex
Acme Corp
Gringotts LLC
Wayne Industries
Enigma Corporation
Lex Limited
S.T.A.R.S. Corp.
• InMails are an art AND a science.
• Every percentage point offers big gains.
• Make every sentence count by gathering
in...
Q&A
Thank you
The art & science of InMails: How to achieve higher response rates | Talent Connect 2017
The art & science of InMails: How to achieve higher response rates | Talent Connect 2017
The art & science of InMails: How to achieve higher response rates | Talent Connect 2017
The art & science of InMails: How to achieve higher response rates | Talent Connect 2017
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The art & science of InMails: How to achieve higher response rates | Talent Connect 2017

  1. 1. The Art & Science of InMails: How to Achieve Higher Response Rates Jeff Weiner Chief Executive Officer Yasemin Alev Customer Success Manager Corporate Shawn Mealy Senior Customer Success Manager Staffing
  2. 2. Today’s agenda 1 Introductions 2 Winning The InMail Game 3 Why Change Your Tactics 4 How to Target and Personalize at Scale 5 Q&A 6 Wrap Up
  3. 3. Looking for Volunteers!
  4. 4. What percent of InMails are sent to 11+ people at once?
  5. 5. 55%
  6. 6. InMail Batch Size •Represents 31% of all InMails Sent •Acceptance Rates are +22% above average 1 to 1 2-10 People 11+ People •Represents 14% of all InMails Sent •Acceptance Rates are -4% below average •Represents 55% of all InMails Sent •Acceptance Rates are -18% below average
  7. 7. What is the recommended length of words for an InMail’s subject line?
  8. 8. 1-2 words!
  9. 9. Breaking Down the Subject Length •Represents 18% of all InMails Sent •Acceptance Rates are +14% above average 1-2 Words 3-10 Words 11+ Words •Represents 71% of all InMails Sent •Acceptance Rates are +1% above average •Represents 11% of all InMails Sent •Acceptance Rates are -15% below average
  10. 10. What is the recommended length of words for the body?
  11. 11. 1-99 words (Which is about 4-5 sentences)
  12. 12. Breaking Down the Body Length •Represents 28% of all InMails Sent •Acceptance Rates are +17% above average 1-99 Words 100-199 Words 200+ Words •Represents 46% of all InMails Sent •Acceptance Rates are -1% below average •Represents 26% of all InMails Sent •Acceptance Rates are -17% above average
  13. 13. Why Change Your Tactics
  14. 14. Scenario 1 20% • 100,000 InMails sent • 20,000 InMails accepted 2017
  15. 15. 23% • 100,000 InMails sent • 23,000 InMails accepted • Suppose a 2% close rate of the 23,000 acceptances • 60 hires alone from the 3 percentage point increase Scenario 1 2018
  16. 16. 15% Scenario 2 • 50,000 InMails sent • 7,500 InMails accepted 2017
  17. 17. 23%2018 • 50,000 InMails sent • 11,500 InMails accepted • Suppose a 2% close rate of the 11,500 acceptances • 80 hires alone from the 8 percentage point increase Scenario 2
  18. 18. Downstream Impact • Increase the hiring bar • Decrease the time to hire • Better for your budget
  19. 19. How to Target and Personalize at Scale
  20. 20. Start with Your Audience
  21. 21. Find Your Global Talent Pool in Recruiter Build a search for anyone in your country who fits your desired skillset. Once you’ve found them, head to Search Insights to see where they live, work, and go to school.
  22. 22. Use Search Insights in Recruiter to Find a Slice of Talent Target based on current employer Years at the same job Field of study
  23. 23. Find the Gaps You Can Fill
  24. 24. What are pros and cons of their department/company? Be in the Know What is your talent pool saying these days?
  25. 25. LinkedIn Talent Pool Insights
  26. 26. Listen for complaints about their job lacking: Source: Inside the Mind of Today’s Candidate (https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/inside-the-mind-of-todays-candidate1.pdf)
  27. 27. Craft Your Message
  28. 28. What do they want to hear from you first? Source: Inside the Mind of Today’s Candidate (https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/inside-the-mind-of-todays-candidate1.pdf)
  29. 29. Don’t give them everything Make it about them Start Strong 1. If you do, they’re actually less likely to respond. 2. Leaving gaps makes them more curious. 1. People remember the first and last events best. What?! HOW!? 1. People are more motivated to help others when they believe they are uniquely qualified. Source: Inside the Mind of Today’s Candidate (https://business.linkedin.com/content/dam/me/business/en-us/talent-solutions/resources/pdfs/inside-the-mind-of-todays-candidate1.pdf) Source: 5 Psychological Tricks to Improve Your InMail Response Rate (https://business.linkedin.com/talent-solutions/blog/writing-inmails/2017/5-psychological-tricks-to-improve-your-inmail-response-rate) 2. It’s also a compliment to be recognized as having a unique and valuable skillset. 2. They’d love to hear from the HM if possible.
  30. 30. What might a compelling InMail look like? Hi [First Name], I’ve been on the hunt for someone who can fill our [Job Title] role and noticed that your background in [list a few relevant skills] makes you a unique fit. With how long you’ve been in your current role I imagine you’re probably ready for something a bit more challenging and a lot less stressful. Would you be willing to tell me more about what you’re looking to do next? Perhaps this Thursday? I look forward to chatting! Yasemin
  31. 31. Save the search alert so you can reuse this template with ease Send one message to the right audience
  32. 32. What tools can help us find hidden gems?
  33. 33. Remember Search Spotlights?
  34. 34. Stark Enterprises Globex Acme Corp Gringotts LLC Wayne Industries Enigma Corporation Lex Limited S.T.A.R.S. Corp.
  35. 35. • InMails are an art AND a science. • Every percentage point offers big gains. • Make every sentence count by gathering intel. • You can scale and personalize with a little help from Recruiter’s new tools. What have we learned?
  36. 36. Q&A
  37. 37. Thank you

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