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1. Talent Insights
Talent Pool Report
Technical Salespeople - Europe
Technical Salespeople September 2012
Executive Summary Where should you look for talent?
Did you know that a technical salesperson living in London • Hidden Gems: These mid-sized markets have relatively
is more than twice as likely to be contacted by a recruiter lower demand, meaning hiring is likely to be easier
as a technical salesperson living in Paris or Amsterdam?
• High-Demand: These are the largest markets, where
LinkedIn data shows that:
overall demand is also highest and hiring may be difficult
• There are over 250,000 technical salespeople
• Saturated: These small to mid-sized markets also have
throughout Europe
very high demand, meaning hiring is likely to be difficult
• London has the largest population of salespeople,
but also the highest demand compared to
other markets
Region Quadrant
• Medium, lower-demand markets like Sweden,
100
Madrid, and Milan are likely to offer untapped 90
SATURATED Reading
HIGH-DEMAND
London
sources of talent 80 Guildford
• Skills in consultative sales, salesforce.com, and 70
Munich
SaaS are most in-demand 60
United Kingdom,
• While this pool is driven primarily by excellent 50
Frankfurt
Other
compensation and benefits, and good work- 40
Ireland
Paris
life balance they differ from other talent in that Brussels Amsterdam
Czech Republic Russia
they value organizations with a long-term
Demand Index
30 Berlin Cologne
Antwerp Netherlands, Other
Zürich
strategic vision more so than other professionals Stuttgart Area, Germany
France, Other Sweden
Austria Copenhagen
20 Madrid
Oslo Area, Norway
Warsaw Barcelona
Overview Turkey
Finland
A world of insights can be gathered from LinkedIn’s
Italy
175 million members - the world’s largest professional 10 Israel
network. Technology-sector recruiters are searching heavily
for the terms “Sales” and “Account Management”, showing
that the market for technical sales talent is one of the hottest
Romania HIDDEN GEMS
in Europe. LinkedIn recruiter activity and member data can
be used to determine supply and demand for technical 1,000 1,500 2,000 3,000 4,000 5,000 7,000 10,000 15,000
salespeople. A higher demand index means that the Supply (# Professionals)
average professional in a region is receiving more contact
from recruiters than peers in other regions.
Which skills are in short supply?
Demand based on recruiter activity on LinkedIn
Recruiter activity can also highlight which skills are in high
Large, high-demand demand. For technical salespeople, our data shows that
regions
professionals with skills like consultative selling, channel
management, Salesforce.com, and SaaS are highly sought
after on LinkedIn. Therefore, expect to spend more time
DEMAND
filling positions that require these skills.
Large, low-demand
regions “Hidden Gems”
SUPPLY
Number of talent pool members in each region

2. What do technical salespeople consider when evaluating a job?
Percentage who believe each attribute is important when considering a job opportunity
47%
EXCELLENT COMPENSATION & BENEFITS
57%
52%
GOOD WORK/LIFE BALANCE
44%
47%
CHALLENGING WORK
37%
A COMPANY WITH A 22%
LONG-TERM STRATEGIC VISION 35%
30%
CULTURE THAT FITS MY PERSONALITY
30%
25%
ABILITY TO MAKE AN IMPACT
30%
26%
A PLACE I WOULD BE PROUD TO WORK
28%
GOOD RELATIONSHIP WITH 34%
YOUR COLLEAGUES 25%
Average Technical Salespeople
How can you reach out to this critical talent pool?
Reach this critical talent by leveraging the assets you already have on LinkedIn. Beyond that, posting your technical sales positions
on LinkedIn allows our matching algorithms to put those jobs in front of relevant candidates – active or passive.
1. Employees’ Networks
Engage with the talent already connected to your employees
Over 9.1M LinkedIn members – including your employees – are connected to this talent pool
2. Company Followers
Post relevant information about your company and industry
Members are nearly 3x more likely to apply for jobs at companies they follow
3. Company/Career Page
Give candidates a picture of what it’s like to work for your company
Showcase your employment brand with focused, targeted content
4. Targeted Advertising
Dynamically deliver your message to members that fit your opportunity - on and off LinkedIn
Drive traffic to your career page and jobs, or reach out to passive candidates directly
Want to learn more about how your company is already connected to this talent pool and how you can best leverage these
assets to reach this important talent pool for job opportunities? talent.linkedin.com
Survey Methodology: In October 2012, LinkedIn conducted online interviews among 7,368 members who reside in Belgium, Denmark, Finland, France,
Germany, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the UK.
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