LinkedIn’s Talent Solutions products are not just for corporate customers. In this panel from Talent Connect Vegas 2013, Donna Salvo from University of California and Jennifer Garrett from Emory University share their success with LinkedIn. Learn more about LinkedIn Talent Solutions: http://linkd.in/18uJpZ1 Subscribe to our blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

1. Success with LinkedIn for
Higher Education Customers
Frank Sherfey
Key Account Executive, LinkedIn
Jennifer Garrett
Donna Salvo
Manager, Emory University
Recruiting
Executive Director of Talent
Management, University of
California Office of the President

2. Emory University and LinkedIn Recruiter
The Making of a Partnership

3. Emory: A Destination University
Emory University
•
One of the world's leading centers for discovery
and learning
•
Empowers the active, passionate pursuit of
learning for a better world
•
Ranked 20th among the nation’s top universities
by US News & World Report
•
Business School ranked 7th in the country by
Bloomberg Business Week
Atlanta, Georgia
•
Cultural and financial center of the South
•
One of the nation's most international cities
•
Georgia is home to more than a dozen Fortune
500 headquarters, including The Coca-Cola
Company and The Home Depot; many companies
on the list have offices here

4. About Emory
•
Founded in 1836 by the Methodist Church in
Oxford, GA
•
One of the top 20 National research universities
•
Emory has one of the largest most
comprehensive healthcare systems in the
southeast.
•
Emory employs approximately 28,000 people,
including 13,000, faculty and staff members,
making Emory the 4th largest private
employer in the Atlanta metropolitan area.

5. Human Resources Model
Emory University is both a centralized and
decentralized organization.
Central HR
HR Reps

6. Emory University Recruiting Model
The Recruiting Department consist of 4
sub-departments:
•
Open Recruiting – Supports and acts as a
strategic partner in all open positions across
campus, using a competitive method of
evaluating and interviewing.
•
Emory Search Group (ESG) – Is an internal full
cycle internal recruiting firm that works with
University Leaders in executive searches and hard
to fill positions. Departments are charged a fee
for this service
•
The Dual Career Network (DCN) – Supports
spouses and partners of highly recruited staff and
faculty transitioning to Atlanta.

7. HR Recruiting Statistics
•
Emory receives over 100,000 applicants
annually
•
Open Recruitment hires approximately
1,100 Staff annually
•
Emory Search Group conducts and hires
approximately 40 high level executive
searches annually

8. Where We Were…
•
In the beginning we followed the
industry model of investing all of our
Marketing and Advertising dollars in
many recruiting tools, such as:
!
Monster
!
Career Builder
!
Indeed
!
Chronicle of Higher Education
!
Niche Sites
•
Transactional Recruiting (Paper
Shuffling)
•
No Return on ROI!

9. What We Did About It…
• Purchased LinkedIn Recruiting Product
• Live, Up-to-date Profiles (Real-Time)
• Robust Reporting Metrics
• ROI!
LinkedIn
Recruiter
All Other Products

10. LinkedIn Recruiter User Model
•
Requirement to hold a seat
•
Metrics are clear in reporting
•
Used to source “Passive” talent
•
Ideal in helping to find the “Purple
Elephant”

11. Why LinkedIn Recruiter…
•
The business case for putting Emory’s
marketing and advertising dollars into
LinkedIn was a no “brainer”, based on
ROI.
•
With face of recruiting changing to a
more social style of recruiting, LinkedIn
offered the most ROI for Emory’s dollars
and one with a more strategic approach.

12. Where We Are Today…
• With the use of LinkedIn Recruiter, we
have seen an overall increase in
qualified hires.
• Can actually track hires back to
LinkedIn, thus give real number Return
On Investment.
• Improved recruiting image & reputation
• Recruiting model shift
(from transactional to strategic)
• Ability to be considered a true and
trusted business partner.

13. Recruiting Marketing & Advertising Budget
• 90% of the Emory’s Recruiting Marketing and
Advertising budget was allocated to LinkedIn
Recruiter, while 10% filtered into diversity efforts.

14. Hire Movement
• Direct Hires
• Silver and Bronze Candidates
• 2012 #’s
• Still gathering data for FY 2013, but
looks to exceed 2012

15. Where We Are Going…
• Working on additional seats
• Robust Careers Page
• Collapsing “small” Emory LinkedIn
Groups

16. Emory’s LinkedIn Careers Page

17. University of California
Panel Members
Bruce Mattos
Director of Talent Acquisition &
Employment Services
UC Berkeley
Jessica Driessler
Recruitment Supervisor
UC San Francisco