Today Recruiting teams are nothing short of superheroes – part marketers, part consultants, part headhunters and more. Click through this presentation to learn six ways recruiting teams are thinking differently to achieve their high targets. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn

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Six Ways Top Recruiting Teams Think Differently

2. 81% of Indian CEOs consider lack of availability of key
skills as a threat to their business
( global average 63%)
Source : 17th Annual CEO PWC Survey

3. Adapt to survive: How better alignment between talent and opportunity
can drive economic growth

4. Longer time taken to find the right candidates
+
Increased likelihood of mismatched talent leaving jobs
sooner
Costing Indian companies Rs. 2230 crores in
avoidable recruitment costs
Source : PWC & LinkedIn Report – Adapt to Survive

6. NEW MINDSETS
for today’s recruitment opportunities

7. 1
2
3
4
5
6
1
Career Opportunities
NOT
Job Descriptions

8. Careers are a lot like shoes
Preferences differ, and fit is extremely important

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…Requires a whole different approach

10. 3
4
5
6
2
Recruiting
IS
Marketing
1
Career Opportunities
NOT Job Descriptions

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Great recruiters think about jobs the
way marketers think about products
Strong brands move people toward
purchase long before they enter the store

12. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 12
Source: http://www.mckinsey.com/insights/leading_in_the_21st_century/how_leaders_kill_meaning_at_work

13. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 13

14. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Millennials will comprise the majority of the workforce
by 2015
14
2015 2020 2025 2030 2040
Builders Baby Boomers Gen. X Gen. Y Gen. Z
Source: U.S. Census Bureau

15. 15
The most engaged employees are
motivated by a sense of pride
 They are proud to tell others where
they work
 They care deeply about the future of
the organization
 They are inspired by company
leadership and by those they work
with

17. Recruiting
IS
Sales
4
5
6
3
1
Career Opportunities
NOT Job Descriptions
2
Recruiting
IS Marketing

18. great
SALES PEOPLE
are always selling

19. great
RECRUITERS
are always recruiting

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Great recruiters do too
Sales people…

21. Sales teams measure lots of
things, but they MANAGE on
the few measures that move
THE BUSINESS FORWARD

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The sales funnel
22
SOLD!
Qualified Prospects
Proposals
Solution Overviews

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The recruiting funnel is no different
23
Hires
Qualified Profiles
Interviews
Interested Responses

24. 5
6
4
1
Career Opportunities
NOT Job Descriptions
2
Recruiting
IS Marketing
Every Employee
IS
An Ambassador
Recruiting
IS Sales3

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No. 1 Activity on LinkedIn ?
Viewing others profiles
Every profile view AN OPPORTUNITY

26. CEOs understand the importance
Source : 17th Annual CEO PWC Survey

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Engaging, friendly picture
Who wouldn‘t want to work
with Stacy?
Links
to branded destinations
Killer summary
Written in the first person,
oozing with passion.
Descriptive headline
That goes beyond the title
OTHER FEATURES WE LIKE
• Core skills, endorsed
by her network
• Volunteer experiences
• Just enough on prior
positions to build credibility
Lead by example
The anatomy of a well-branded recruiting profile

28. 6
5
1
Career Opportunities
NOT Job Descriptions
2
Recruiting
IS Marketing
Harness the
POWER
of Data
Recruiting
IS Sales3
4
Every employee IS
an ambassador

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Do your hiring managers want you to find this
little guy?
29
Do you use data
to make conversation
MORE productive?

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Present your hiring managers with data, not opinion
30
Every “requirement”: 3
Remove or alter a second: 71
Remove or alter one: 19
Remove or alter a fourth: 126
Remove or alter a third: 82

31. 6
1
Career Opportunities
NOT Job Descriptions
2
Recruiting
IS Marketing
Be
STRATEGIC
Recruiting
IS Sales3
4
Every employee IS
an ambassador
5
Harness the
POWER of data

32. ©2013 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Elevating the recruiting function
32
Strategic
Continuous
pipelining
Continuous multi-
channel engagement
Powerful talent brand
Employer of choice
Talent data guides
business strategy
True strategic
leadership
Developing
Early shift toward
passive talent
Some social recruiting
Building awareness
Defined employer
value proposition
Traditional
Post and pray
Agency reliance
Reactive
Start from zero
Foundational
Strong sourcing
capabilities
Targeted engagement
Employees as talent
brand ambassadors
Success metrics

33. 1
Career Opportunities
NOT Job Descriptions
2
3
4
5
Recruiting
IS Marketing
Recruiting
IS Sales
Every employee IS
an ambassador
Harness the
POWER of data
6
Be
STRATEGIC
Six Ways
Top Recruiters
Think Differently

34. Wrapping up…

35. Talent Solutions Website : business.linkedin.com/talent-solutions
Customer stories from India : http://business.linkedin.com/talent-
solutions/c/13/9/social-recruitment-in-india.html

36. LinkedIn Talent Blog talent.linkedin.com/blog