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JUST	
  GET	
  OUT	
  OF	
  THE	
  WAY	
  
ANASTASIA	
  LIBERATOS	
  
Group	
  Recruitment	
  Manager	
  
Salmat	
  	
  
Pioneering	
  a	
  Journey	
  of	
  Organisa9onal	
  
Transforma9on	
  and	
  Success	
  
GET	
  CLOSER	
  TO	
  YOUR	
  CUSTOMERS	
  
WHO	
  IS	
  
SALMAT?	
   6	
  BILLION	
  
VOICE	
  
CONTACT	
  CENTRES	
  
&	
  AUTOMATED	
  
INTERACTIONS	
  	
  
TRUSTED	
  
PARTNER	
  
INSPIRES	
  AND	
  
EMPOWERS	
  
DEEP	
  
RELATIONSHIPS	
  
MULTI-­‐PLATFORM	
  
ASX	
  LISTED	
  
MULTI	
  –	
  CHANNEL	
  
INTERACTIONS	
  
A	
  YEAR	
  
AUSTRALIA’S	
  
BEST	
  KEPT	
  SECRET	
  
DIRECT	
  MAIL	
  
CATALOGUE	
  
DIRECT	
  
MAIL	
  
CATALOGUE	
  
EMAIL	
  
ONLINE	
  
MOBILE	
  
GET CLOSER TO YOUR CUSTOMERS
Organisational Transformation
GAME	
  
PLAN	
  
EVOLVE	
  
ASSESS	
  
ATRACT	
  
BEST	
  
TALENT	
  
REDUCE	
  
AGENCY	
  
SPEND	
  
PARTNER	
  EVALUATE	
   REVAMP	
  
GET CLOSER TO YOUR CUSTOMERS
Evaluate
MARKETING	
  	
  
DIGITAL	
  	
  FINANCE	
  	
  
SALES	
  	
  
HR	
  	
  
MANUFACTURING	
  	
  
LEGAL	
  	
  
CALL	
  CENTRE	
  	
  
CONTRACTORS	
  	
  
CONSULTANTS	
  	
  
IT	
  	
  
TWO	
  DIVISIONS	
  
&	
  HEAD	
  OFFICE	
  
THREE	
  
COUNTRIES	
  
TALENT	
  	
  
BULK	
  &	
  SPECIALISED	
  
SKILL	
  
SET	
  
CES	
  	
  
CMS	
  
HEAD	
  OFFICE	
  	
  
AUSTRALIA	
  	
  	
  
NEW	
  ZEALAND	
  	
  	
  
PHILLIPINES	
  	
  	
  
Revamp
EXPERIENCED	
  
RECRUITERS	
  
TALENT	
  
BRAND	
  
PARTNERSHIP/	
  
CREDIBILITY	
  
LINKEDIN	
  
RECRUITER	
  
AGENCY	
  
ENGAGEMENT	
  
GET CLOSER TO YOUR CUSTOMERS
Talent Acquisition Team
Recruit	
  ~	
  3,500	
  PosiOons	
  
TEAM	
  LEAD:	
  
BRANCH	
  
MANAGEMENT	
  
EXPERIENCE	
  
BULK	
  VOLUME	
  
RECRUITERS:	
  
CALL	
  CENTRE	
  &	
  
ASSESSMENT	
  CENTRE	
  
EXPERIENCE	
  
SPECIALISED	
  
RECRUITERS:	
  
DIGITAL,	
  IT,	
  
FINANCE,	
  SALES	
  &	
  
MARKETING	
  
Talent Brand
GET CLOSER TO YOUR CUSTOMERS
Agency Agreement:
Preferred Supplier Agreements
3	
  
LIAISED	
  WITH	
  MANAGERS	
  
2	
  
ASSESSED	
  AGENCIES	
  AGREEMENTS	
  
4	
  
NEGOTIATED	
  NEW	
  TERMS	
  &	
  MARGIN	
  
5	
  
AGENCIES	
  SIGNED	
  NEW	
  SALMAT	
  TERMS	
  
6	
  
UPDATED	
  SALMAT	
  RECRUITMENT	
  PROCEDURE	
  
PLACED	
  AGENCY	
  DISCLAIMER	
  ON	
  EVERY	
  EXTERNAL	
  ADVERTISEMENT	
  
1	
  
Agency Engagement
	
  
RECRUITMENT	
  MANAGER	
  ALLOCATES	
  TO	
  RECRUITER	
  HIRING	
  MANAGER	
  RAISES	
  JOB	
  
	
  
RECRUITER	
  BEGINS	
  SOURCING	
  
	
  
RECRUITMENT	
  MANAGER	
  GAINS	
  APPROVAL	
  FROM	
  HEAD	
  
OF	
  DIVISION	
  
	
  
RECRUITMENT	
  MANAGER	
  LIAISES	
  WITH	
  AGENCY	
  	
  
INTERNAL	
  RECRUITER	
  &	
  AGENCY	
  RECRUITER	
  SOURCE	
  FOR	
  
POSITION	
  
HIRING	
  MANAGER	
  REQUESTS	
  
AGENCY	
  	
  ENGAGEMENT	
  
GET CLOSER TO YOUR CUSTOMERS
How do we hunt the Passive Talent
- LinkedIn Recruiter
AGENCY	
  SPEND	
  
REDUCED	
  
INVESTED	
  	
  
Assess
SURVEYS	
  
TIME	
  TO	
  HIRE	
  
COST	
  PER	
  HIRE	
  
AGENCY	
  SPEND	
  
TALENT	
  BRAND	
  
GET CLOSER TO YOUR CUSTOMERS
LinkedIn Global Talent Pool
-Careers Page
GOLD	
  CAREERS	
  
PAGE	
  	
  
TRAFFIC	
  DRIVER	
  
CAMPAIGN	
  	
  
WORK	
  WITH	
  
US	
  
CAMPAIGN	
  
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPOR
E
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
13M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDE
N
5M+
SPAIN
LinkedIn	
  
Recruiter	
  
Salmat Women in Leadership
Reaching Talent – Careers Page
6,420	
  VISITORS	
  IN	
  THE	
  LAST	
  12	
  MONTHS	
  
Reaching Talent
371	
  AVERAGE	
  MONTHLY	
  APPLICATIONS	
  
Reaching Talent – Talent Brand Index
Talent	
  Brand	
  Reach	
  
Talent	
  that’s	
  familiar	
  with	
  you	
  as	
  an	
  employer	
  
Viewing	
  employee	
  profiles	
  
Connec9ng	
  with	
  your	
  employees	
  
Talent	
  Brand	
  Engagement	
  
Talent	
  that	
  is	
  interested	
  in	
  you	
  as	
  an	
  
employer	
  
Researching	
  company	
  and	
  career	
  pages	
  
Following	
  your	
  company	
  
Viewing	
  jobs	
  and	
  applying	
  
GET CLOSER TO YOUR CUSTOMERS
Reaching Talent - Talent Brand Index
137%	
  
GROWTH	
  
307%	
  
GROWTH	
  
Reaching Talent
EMPLOYEE	
  MEMBERS	
  
	
  
	
  
	
  
MONTHLY	
  EMPLOYEE	
  PROFILE	
  VIEWS	
  
	
  
	
  
	
  
MONTHLY	
  COMPANY	
  PAGE	
  VIEWERS	
  
	
  
	
  
	
  
MONTHLY	
  CAREER	
  PAGE	
  VIEWERS	
  
	
  
	
  
	
  
TOTAL	
  FOLLOWERS	
  
	
  
	
  
	
  
MONTHLY	
  JOB	
  VIEWERS	
  
	
  
	
  
	
  
TALENT	
  BRAND	
  ENGAGEMENT	
  
	
  
	
  
	
  
TALENT	
  BRAND	
  INDEX	
  
	
  
	
  
+25%	
  
	
  
	
  
	
  
+35%	
  
	
  
	
  
	
  
+69%	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
+114%	
  
	
  
	
  
	
  
+514%	
  
	
  
	
  
	
  
+307%	
  
	
  
	
  
	
  
+137%	
  
%	
  GROWTH	
  
SINCE	
  MARCH	
  
2013	
  
Transformation
TEAM	
  
PARTNERSHIP	
  
AGENCY	
  
ENGAGEMENT	
  
LINKEDIN	
  
CAREER	
  PAGE	
  
LINKEDIN	
  
RECRUITER	
  
TALENT	
  BRAND	
  
	
  YOUTUBE	
  
CLIPS	
  
90%	
  REDUCTION	
  IN	
  AGENCY	
  SPEND	
  
Anastasia.liberatos@salmat.com.au	
  
Thank	
  you	
  
T:	
  +61	
  3	
  8662	
  6749	
  M:	
  +61	
  448	
  354	
  658	
  

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Pioneering a Journey of Organisational Transformation and Success | Talent Connect Sydney 2014

  • 1. JUST  GET  OUT  OF  THE  WAY   ANASTASIA  LIBERATOS   Group  Recruitment  Manager   Salmat     Pioneering  a  Journey  of  Organisa9onal   Transforma9on  and  Success  
  • 2. GET  CLOSER  TO  YOUR  CUSTOMERS   WHO  IS   SALMAT?   6  BILLION   VOICE   CONTACT  CENTRES   &  AUTOMATED   INTERACTIONS     TRUSTED   PARTNER   INSPIRES  AND   EMPOWERS   DEEP   RELATIONSHIPS   MULTI-­‐PLATFORM   ASX  LISTED   MULTI  –  CHANNEL   INTERACTIONS   A  YEAR   AUSTRALIA’S   BEST  KEPT  SECRET   DIRECT  MAIL   CATALOGUE   DIRECT   MAIL   CATALOGUE   EMAIL   ONLINE   MOBILE  
  • 3. GET CLOSER TO YOUR CUSTOMERS Organisational Transformation GAME   PLAN   EVOLVE   ASSESS   ATRACT   BEST   TALENT   REDUCE   AGENCY   SPEND   PARTNER  EVALUATE   REVAMP  
  • 4. GET CLOSER TO YOUR CUSTOMERS Evaluate MARKETING     DIGITAL    FINANCE     SALES     HR     MANUFACTURING     LEGAL     CALL  CENTRE     CONTRACTORS     CONSULTANTS     IT     TWO  DIVISIONS   &  HEAD  OFFICE   THREE   COUNTRIES   TALENT     BULK  &  SPECIALISED   SKILL   SET   CES     CMS   HEAD  OFFICE     AUSTRALIA       NEW  ZEALAND       PHILLIPINES      
  • 5. Revamp EXPERIENCED   RECRUITERS   TALENT   BRAND   PARTNERSHIP/   CREDIBILITY   LINKEDIN   RECRUITER   AGENCY   ENGAGEMENT  
  • 6. GET CLOSER TO YOUR CUSTOMERS Talent Acquisition Team Recruit  ~  3,500  PosiOons   TEAM  LEAD:   BRANCH   MANAGEMENT   EXPERIENCE   BULK  VOLUME   RECRUITERS:   CALL  CENTRE  &   ASSESSMENT  CENTRE   EXPERIENCE   SPECIALISED   RECRUITERS:   DIGITAL,  IT,   FINANCE,  SALES  &   MARKETING  
  • 8. GET CLOSER TO YOUR CUSTOMERS Agency Agreement: Preferred Supplier Agreements 3   LIAISED  WITH  MANAGERS   2   ASSESSED  AGENCIES  AGREEMENTS   4   NEGOTIATED  NEW  TERMS  &  MARGIN   5   AGENCIES  SIGNED  NEW  SALMAT  TERMS   6   UPDATED  SALMAT  RECRUITMENT  PROCEDURE   PLACED  AGENCY  DISCLAIMER  ON  EVERY  EXTERNAL  ADVERTISEMENT   1  
  • 9. Agency Engagement   RECRUITMENT  MANAGER  ALLOCATES  TO  RECRUITER  HIRING  MANAGER  RAISES  JOB     RECRUITER  BEGINS  SOURCING     RECRUITMENT  MANAGER  GAINS  APPROVAL  FROM  HEAD   OF  DIVISION     RECRUITMENT  MANAGER  LIAISES  WITH  AGENCY     INTERNAL  RECRUITER  &  AGENCY  RECRUITER  SOURCE  FOR   POSITION   HIRING  MANAGER  REQUESTS   AGENCY    ENGAGEMENT  
  • 10. GET CLOSER TO YOUR CUSTOMERS How do we hunt the Passive Talent - LinkedIn Recruiter AGENCY  SPEND   REDUCED   INVESTED    
  • 11. Assess SURVEYS   TIME  TO  HIRE   COST  PER  HIRE   AGENCY  SPEND   TALENT  BRAND  
  • 12. GET CLOSER TO YOUR CUSTOMERS LinkedIn Global Talent Pool -Careers Page GOLD  CAREERS   PAGE     TRAFFIC  DRIVER   CAMPAIGN     WORK  WITH   US   CAMPAIGN   2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPOR E 1M+ SAUDI ARABIA 16M+ BRAZIL 93M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 13M+ UNITED KINGDOM 7M+ FRANCE 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDE N 5M+ SPAIN LinkedIn   Recruiter  
  • 13.
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  • 15. Salmat Women in Leadership
  • 16. Reaching Talent – Careers Page 6,420  VISITORS  IN  THE  LAST  12  MONTHS  
  • 17. Reaching Talent 371  AVERAGE  MONTHLY  APPLICATIONS  
  • 18. Reaching Talent – Talent Brand Index Talent  Brand  Reach   Talent  that’s  familiar  with  you  as  an  employer   Viewing  employee  profiles   Connec9ng  with  your  employees   Talent  Brand  Engagement   Talent  that  is  interested  in  you  as  an   employer   Researching  company  and  career  pages   Following  your  company   Viewing  jobs  and  applying  
  • 19. GET CLOSER TO YOUR CUSTOMERS Reaching Talent - Talent Brand Index 137%   GROWTH   307%   GROWTH  
  • 20. Reaching Talent EMPLOYEE  MEMBERS         MONTHLY  EMPLOYEE  PROFILE  VIEWS         MONTHLY  COMPANY  PAGE  VIEWERS         MONTHLY  CAREER  PAGE  VIEWERS         TOTAL  FOLLOWERS         MONTHLY  JOB  VIEWERS         TALENT  BRAND  ENGAGEMENT         TALENT  BRAND  INDEX       +25%         +35%         +69%                 +114%         +514%         +307%         +137%   %  GROWTH   SINCE  MARCH   2013  
  • 21. Transformation TEAM   PARTNERSHIP   AGENCY   ENGAGEMENT   LINKEDIN   CAREER  PAGE   LINKEDIN   RECRUITER   TALENT  BRAND    YOUTUBE   CLIPS   90%  REDUCTION  IN  AGENCY  SPEND  
  • 22. Anastasia.liberatos@salmat.com.au   Thank  you   T:  +61  3  8662  6749  M:  +61  448  354  658