Making Brand the Yin to Strategy’s Yang | Webcast
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Making Brand the Yin to Strategy’s Yang | Webcast
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Yes, you can sell talent brand to your execs. Kasey Hurlbutt from CH2M will show you how in this Talent Brand webinar. Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn Talent Solutions page: http://linkd.in/1cNvIFT Tweet with us: http://bit.ly/HireOnLinkedIn
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Making Brand the Yin to Strategy’s Yang | Webcast
- 1. how ch2m made brand the yin to strategy’s yang Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhurlbu,
- 2. building the business case
- 4. gather data
- 5. divorce brand from “marketing vs. talent” mindset Sinek, Simon. Start With Why. 2011
- 6. know what makes your audience tick top line bottom line recruitment retention Sales Marketing Communications Corporate Development Business Units (P&Ls) Finance & Accounting Regions Legal Talent acquisition, Front-line managers HR Learning & development Front-line managers,
- 7. make brand the yin to strategy’s yang bottom line recruitment retention top line
- 8. quick wins, lessons & in the works
- 11. keep changing the game
- 12. Q&A Kasey Hurlbutt CH2M HILL Global Brand Manager Kasey Hurlbu, @kaseyhurlbu,