Get an insider's look into how LinkedIn can help power your hiring. To learn how LinkedIn can help with your recruiting efforts, check out our Talent Solutions page, business.linkedin.com/talent-solutions

1. Webinar: Insider’s look into how you can
Power your Hiring
Cory Welsh
Customer Education Consultant
LinkedIn

2. What we’ll cover in the next 30
minutes
Why LinkedIn matters and how it’s different from other job boards
Share tips on making the most of free tools on LinkedIn
Conduct a live demo of LinkedIn Recruiter, a powerful tool that helps you
quickly find the right candidate
Preview how you can quickly build your brand to market opportunities to
candidates at scale
Experience how jobs can automate your sourcing
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2
3
4
5

3. Why LinkedIn matters
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4. Over 380M Members
380M+ Global members 2 members/sec
30M+ current students 80% passive candidates
Members come to LinkedIn for various reasons

5.  82% of talent has
experience working
at a SMB
The talent you want is on LinkedIn
 84% of talent would
consider working at
a SMB
Over 380M Members

6. 7
Members come to LinkedIn for various reasons
The professional profile of
record
Connect all of the world's
professionals
Identity Networks Knowledge
The definitive professional
publishing platform

7. Brand. Post. Source.

8. Roadmap to your next hire:
3 steps to a successful recruiting strategy
Source
Find and contact the right
candidate
Post
Automate your sourcing
and target relevant
candidates
Brand
Build a presence and
attract talent quickly
Brand. Post. Source. Hire.

9. Make the most of your presence on
LinkedIn
9

10. Add a
professional
photo
1
More likely to be
viewed if you have
photo
14x

11. Write an
attention-grabbing
headline
2
Explain what it is you do
Show your passion and
value
Share the impact you drive

12. Draft a compelling summary3
 Make it about
you
 Tell a story  Write in first
person

13. Add a
company overview
& details about
your role
4
More likely to be
viewed if you have
more than 1
position listed
12x

14. Your professional brand doesn’t stop at your profile
Your Network Industry & News
Groups Companies

15. 16
Company page basics
Visit linkedin.com/company/add/show to get started
Creating a page is easy
Add a company logo, banner image
and description.
Speak to your target audiences
Make sure your content
resonates with both clients and
candidates.
Speak to your target audiences
Think search keywords or SEO
when you’re listing your specialities.

16. Take things a step further
with our premium solution
7

17. Roadmap to your next hire:
3 steps to a successful recruiting strategy
Source
Find and contact the right
candidate
Post
Automate your sourcing
and target relevant
candidates
Brand
Build a presence and
attract talent quickly
Brand. Post. Source. Hire.

18. ©2014 LinkedIn Corporation. All Rights Reserved. 19
Let’s Dig In

19. ORGANIZATION NAME
Morning E-mail
LinkedIn finds and engages your future employees
throughout the day
ACME Systems
Laura Taylor
500+
Connections
2nd
Sr. Engineer
Meet Laura, your ideal candidate:
• Has the skills and seniority to fill your
Sr. Engineering opening
• Very familiar with your company
• Several of her friends work at your company
• Hasn’t really thought about working at your company
• She’s about to apply for your job opening, she just
doesn’t know it yet…
On the Go
At Home
At Work

20. Next steps to Power your Hiring
​Expect a follow-up from LinkedIn
​Learn about your parent company’s
presence and solution on LinkedIn
​Review today’s content and start
building a strategy!

21. ©2014 LinkedIn Corporation. All Rights Reserved.
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