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1. Increase Your Placements: New Product Features for
Recruitment Firms
Cecile Arsan
Stephanie Wilbrandt

2. Meet Your Presenters
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3. Agenda
• Sourcing Product Updates
• Media Product Updates
• Followers Matter: harness the power of your follower-base
• Roadmap & upcoming events
• Q&A
©2014 LinkedIn Corporation. All Rights Reserved.
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4. Sourcing Product Updates

5. Recruiter Mobile: Find, Contact, Stay Informed
http://business.linkedin.com/talent-solutions/mobile-recruiter
Respond instantly:
Call, text email, or InMail candidates at the right time
Search for candidates: Find and connect with candidates on the go
Stay posted:
Keep up with candidates and team activity wherever you are
©2014 LinkedIn Corporation. All Rights Reserved.
Free and available now on iPhones
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6. Cross-System Awareness (CSA)
Drive efficiency: access real-time LinkedIn profile insights from within your ATS
LinkedIn in your ATS
Your ATS in Recruiter
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7. Recruiter Certification
http://certification.linkedin.com/
©2014 LinkedIn Corporation. All Rights Reserved.
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8. Media Product Updates
Stephanie Wilbrandt – Solutions Consultant

9. A mobile solution that simplifies the way you capture and manage leads
from events, all in LinkedIn Recruiter, so you never miss a lead again!
CheckIn
©2012 LinkedIn Corporation. All Rights Reserved.
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10. Collecting details & resumes is cumbersome and error-prone
Poor tracking and follow-up results in lost leads after the event
Limited visibility into success of event and into pipeline activity

11. Never miss a lead again.
Instantly capture event leads using a simple
interface, connected to the LinkedIn network; Leads
flow into LinkedIn Recruiter
Engage immediately with automatic communication,
pipelining tools, and up-to-date LinkedIn profile activity
Measure ROI indefinitely, including number of event
leads and where they went
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12. When to use CheckIn?
 Your Office: Have potential candidates/clients sign in with their
LinkedIn profile!
 Recruiting Events
 Networking Events

13. Recruitment/Business Development Ads: Ad Unit Options
Your own
Standard
Ads
Co-Branded
300x250
You provide us an ad that you’ve
developed. Must meet our 300x250
creative specs (see following slides).
“Follow Company”
We create a static ad for you (at no cost),
using your company name and logo. No
assets required.
“Picture Yourself”
Dynamic &
Social Ads
Pulls in the viewer’s profile picture and
your company logo, invites the viewer
to follow your company. No assets
required.
Pulls in the viewer’s picture and the most
relevant function.. No assets required.
Must have 10 Job Slots on LinkedIn.
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14. Employee Profile Ads are on mobile!
Mary Kunkel Fox
Brand & Marketing Strategist
at Pacific Gas & Electric Company
Pacific Gas & Electric Company
Utilities
IT Testing Analyst, Senior
San Francisco, CA
Programmer Analyst
San Ramon, CA
IT Network Specialist
San Ramon, CA
IT Project Manager
San Francisco, CA
Programmer Analyst
5 Jobs at Pacific Gas &
Electric Company
See jobs you may be interested in
Megan Jain
IT Analyst
Your ideal passive
candidate
LinkedIn’s Mobile Statistics
• +30% of unique visitors are now via mobile
• +38 million visitors / month
• Up 60% on last year
Note: number of professionals visiting reflects unique members visiting your employees profiles
©2013 LinkedIn Corporation. All Rights Reserved.
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15. Followers Matter: harness the power of your follower-base

16. Followers Matter




What is a Follower and what can you do with them?
How do you get in front of them?
Follower Best Practices
What is the impact of having Followers?
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17. How People Engage with your Agency
People Researching your
Employees per month
Organic Traffic –
- InMails, Telephone Calls,
Emails, Meetings
People researching your
Company per month
People currently following
your Company
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18. What is a Follower
 A LinkedIn member that has selected to continually get information
from your organization.
– Potential Candidate
– Potential Client
– Potential Employee to your Firm
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19. I’m a Follower
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20. I’m Informed
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21. How Do You Get Followers?
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22. Share Content
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23. Less is
Best Practices
More
 Think in thirds
 Keep it brief
 Ask questions
50 characters or less drives
28% higher engagement
 Time your posts
 Post frequently
 Make it relevant
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24. Members are more engaged with the companies they
follow on LinkedIn…
78%
More likely to accept
Recruiter InMail
6x
More likely to view
LinkedIn Career Page
Source: Internal LinkedIn Data – August 2012

25. Let’s Review
 A Follower can be a potential candidate, client
or employee!
 71% follow a company for New Jobs, 68% follow
for News and Insights, 61% follow for new
projects and initiatives.
 Less is More when it comes to pushing out
content
 Relevant Content is King!

26. Check out our new solutions page for Recruitment firms
lnkd.in/ForRecruitmentFirms