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How to Measure the Impact of Our Actions with Data | Talent Connect London 2014

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Understand how data can impact the marketing revolution that is happening within talent acquisition, how to develop KPIs to measure, and how Talent Brand Index can be used to indicate how your talent brand is performing.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

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How to Measure the Impact of Our Actions with Data | Talent Connect London 2014

  1. 1. Stop Guessing, Start Growing How to Measure the Impact of Our Actions with Data Laurence Ravat, OECD Laurence Bret Stern, LinkedIn #intalent
  2. 2. 79% HR Leaders report to CEO PwC 2012 CEO study
  3. 3. 38% Are seen as key in the company strategic planning Economic Intelligence Unit, 2012 CEO perspectives study
  4. 4. What do we want to achieve today? 1. Understand the importance of data in decision-making and strategy 2. Learn from OECD and LinkedIn experiences 3. Take 5 tips away to kick-off your data strategy
  5. 5. It is not about what you think It is about what you know
  6. 6. Improved Planning Timely Decision Making “Trust-stable” Business Partner Prove Your Contribution as Essential Increase Your Credibility
  7. 7. What Happened Why it happened Will it happen again
  8. 8. The world’s best recruiters think like the world’s best marketers Jeff Weiner, LinkedIn CEO
  9. 9. LinkedIn: Data-driven Marketing
  10. 10. 4 P’s Lead Generation Demand Generation Revenue Marketing
  11. 11. Tracking
  12. 12. Analysing
  13. 13. Forecasting
  14. 14. OECD: Data-driven Recruiting
  15. 15. Build
  16. 16. Followers 50,000
  17. 17. 9000 11400 15470 19316 28934 34087 40979 01/13 04/13 07/13 10/13 01/14 03/14 07/14 50300 50000 45000 40000 35000 30000 25000 20000 15000 10000 5000 0 11/14 559% growth since 01.2013 Total number of OECD followers
  18. 18. Develop
  19. 19. Diversity
  20. 20. 2014 The stats on the orginal slide were exactly the same, feel free to use the text lock-ups above to make any changes needed. 2013 CTR: 1.47% 216,000 impressions CTR: 1.45% 300,000 impressions
  21. 21. Followers in Chile +2,000
  22. 22. Engage
  23. 23. OECD-OCDE The OECD is recruiting! We currently have 14 job openings, from financial assistant to senior Advisor positions, in all domains from Economics to Education Skills. Check our job openings on our Career Site (http://lnkd.in/dzz33GM)! The OECD recruitment team Our content categories
  24. 24. What engagement are we getting with our content? Number of news feed 84 2.50% 2.00% 1.50% 1.00% 0.50% *Engagement = (Clicks + Interaction) / Impressions 91 93 95 11 4 6 9 100 90 80 70 60 50 40 30 20 10 0 Q4 13 Q1 14 Q2 14 Q3 14 HR content Main content 1.45% Engagement* 2% 1.78% 1.72% 0.54% 0.65% 0.54% 0.85% 0.00% Q4 13 Q1 14 Q2 14 Q3 14 HR content Main content
  25. 25. Engagement
  26. 26. Talent Brand Index Talent Brand Reach Talent that’s familiar with you as an employer Viewing employee profiles Connecting with your employees Talent Brand Engagement Talent that is interested in you as an employer Researching company and career pages Following your company Viewing jobs and applying 516,075 members 87,591 members Talent brand index Talent 17%
  27. 27. Our TBI has increased importantly since 2012 2013 2014 18.00% 15.00% 12.00% 9.00% 6.00% 3.00% 0.00% Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2012 17% 3.9%
  28. 28. 4% 16% 14% 13% 13% 12% 10% 10% 9% 6% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 17% OECD - OCDE Employer of choice Weaker talent brand
  29. 29. Recruit
  30. 30. The recruiting funnel 1003 Views 138 Clicks 70 Applications 4 Short listed 1 Hired 30% From LinkedIn 100% From LinkedIn 100% From LinkedIn
  31. 31. Survey of top applicants (1/2) 23% Inmails Jobs Viewed 23% job notification 8% viewed directly 46% Jobs Shared 31% via network 15% via groups 31%
  32. 32. 5 Tips
  33. 33. Clear goals Data Acquisition Plan Dedicated resources Test and learn Over-communicate 5 Tips
  34. 34. Laurence Ravat Innovative HR Manager with International Experience. Recruiting and Managing Talent for the OECD Paris Area, France Current: OECD, International Energy Agency Previous: Médecins sand Frontières, Frost & Sullivan, Stanford University Education: Stanford Universi fr.linkedin.com/in/lravat connexions Laurence Bret Stern Data-Driven and Predictable Marketing London, United Kingdom Current: LinkedIn Previous: Silentale, AOL, Orange Education: Université Paris Dauphine 500+ 500+ uk.linkedin.com/in/laurencebret/ connexions

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