The document discusses how Eventbrite leverages marketing strategies over traditional sourcing to scale recruitment and fill positions more quickly. It emphasizes using storytelling to build awareness, attention, and affinity to attract the right candidates. Eventbrite shares stories about why their culture and opportunities are interesting on various channels to generate interest at candidates' own pace. This approach increased sourced response rates by 20% and applicants by 100% while decreasing time to fill openings by 25%.
How Eventbrite leverages marketing to scale recruitment & fills tough positions (in record time) | Talent Connect 2016
1. Mike Bailen, Director of Recruiting
Erin Momont, Business Recruiter
Eventbrite
How Eventbrite Leverages Marketing to
Scale Recruitment & Fill Tough Positions
(in record time)
2. Erin Momont Mike Bailen
Business Recruiter Director of Recruiting
3. If given the choice, I’d invest in
marketing over sourcing.
6. What’s the difference between
attraction and building affinity? Anyone
can get on the list, anyone can buy
ads. We publish stories about why we
think we’re interesting and put it out
there for people to digest at their own
pace. This builds the affinity.”
-Bernadette Jiwa
“Meaningful, the Story of Ideas That Fly”
7. SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
Account Executive - Festivals
Account Executive - Music
Account Executive - Registration
Account Executive - Manager
Account Operations Manager
Customer Success Manager
Enterprise Account Manager
Sales Development Representative
Sales Manager
Senior Manager - Account Management
SMB Account Executive
SMB Business Development Team Lead
SMB Sales Enablement and Training
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
Account Executive - Festivals
Account Executive - Music
Account Executive - Registration
Account Executive - Manager
Account Operations Manager
Customer Success Manager
Enterprise Account Manager
Sales Development Representative
Sales Manager
Senior Manager - Account Management
SMB Account Executive
SMB Business Development Team Lead
SMB Sales Enablement and Training
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
SAN FRANCISCO, CALIFORNIA SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME
NASHVILLE, TENNESSEE SALES FULL-TIME