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Hacking the Science Behind LinkedIn Company Status Updates

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Shake up your LinkedIn Company Page status updates, boost your engagement rate, and nail your recruiting goals. Get more inspiration in our Content Marketing for Talent Acquisition guide: http://linkd.in/1BRQ1l1

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Hacking the Science Behind LinkedIn Company Status Updates

  1. 1. Hacking the Science Behind LinkedIn Status Updates Learn how to better engage your LinkedIn followers, strengthen your talent brand, and attract better applicants.
  2. 2. Congrats, you’re hiring!
  3. 3. It’s time to shout the news from the rooftops!
  4. 4. And by rooftops, we mean your LinkedIn status updates.
  5. 5.  Why?  
  6. 6. Companies who post at least 1 status update / week on LinkedIn…
  7. 7. Get 40% more views to their LinkedIn job postings.
  8. 8. and 25% more apply clicks
  9. 9. Than companies who don’t post status updates. and 25% more apply clicks
  10. 10. Including a video in your update…1
  11. 11. Including a video in your update…1 Boosts engagement by 74% (on average)
  12. 12. Including a link in your update…2
  13. 13. Including a link in your update…2 Boosts engagement by 84% (on average)
  14. 14. Including a photo or image in your update…3
  15. 15. Including a photo or image in your update…3 Boosts engagement by 147% (on average)
  16. 16. You can 3x traffic by sponsoring your update.
  17. 17. And of the top 50 most engaging status updates last month…
  18. 18. And of the top 50 most engaging status updates last month… 100% included a video, link, or image.
  19. 19. 1 in 10 hires have engaged with your company’s status updates.
  20. 20. 1 in 10 hires have engaged with your company’s status updates. Your status update mattered to this guy.
  21. 21. 1 in 10 hires have engaged with your company’s status updates. And may have been why your company caught his eye.
  22. 22. Here are a few of last month’s most engaging status updates
  23. 23. Here are a few of last month’s most engaging status updates
  24. 24. Here are a few of last month’s most engaging status updates
  25. 25. Here are a few of last month’s most engaging status updates
  26. 26. Here are a few of last month’s most engaging status updates
  27. 27. Here are a few of last month’s most engaging status updates
  28. 28. Here are a few of last month’s most engaging status updates
  29. 29. Here are a few of last month’s most engaging status updates
  30. 30. But what if you’ve found yourself in a status update rut?
  31. 31. Fret not, it doesn’t have to be your fate.
  32. 32. 7ways to escape your status update rut…
  33. 33. And nail your recruiting goals beyond your wildest dreams.
  34. 34. Highlight the qualities you’re looking for 1    
  35. 35. Incorporate unique, eye-catching images 2    
  36. 36. Share “a day in the life” 3    
  37. 37. Spotlight a star employee 4    
  38. 38. Highlight an intern’s recent experience 5    
  39. 39. Invite followers to upcoming events and career fairs 6    
  40. 40. Explain why a job at your company matters 7    
  41. 41. Remember…
  42. 42. Character count matters. Remember…
  43. 43. The top 50 status updates last month averaged 120 characters.
  44. 44. You’re ready. Now get to work!
  45. 45. Oh… did you want more information?
  46. 46. Download now

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