This document discusses how Equinix revolutionized their talent acquisition process from a traditional 1.0 model to a more modernized 2.0 approach. Some key aspects of their new Talent Acquisition 2.0 strategy included defining their company culture and values, ensuring recruiters and hiring managers knew the realities of the market, leveraging existing employees as ambassadors, and utilizing social media and networking tools to source candidates. Through this new approach, Equinix saw reductions in agency spending, increases in hiring numbers, and growth in their social media presence and brand engagement online.

2. Larry McAlister
Vice President, Global Talent Management
Equinix
From Mullets to Man Buns:
Revolutionizing the Equinix Talent Acquisition 2.0 Journey

4. This is me.
October 2013

5. We ne

6. My Senior Year in High School
This is Me

7. Evolution of Recruiting
Newspaper Ads
Paper Resumes
Online Job Boards
Soft Copy Resumes
ATS’s
Other Tech Tools
1950s 1995 1999

8. TA 2.0 was born…

9. One Recruiter Universe of Candidates
1.0 2.0
On-Site Interviews for
Many Candidates
On-Site Interviews for a
Few Candidates

11. Talent Acquisition 2.0
Know Your Stuff Recruit for Reality Employees as
Ambassadors
Define Your
Culture and Values

12. Talent Acquisition 2.0
Recruit for Reality Employees as
Ambassadors
Define Your
Culture and Values
Know Your Stuff

13. What would you like in
your job description?
The Death of the Recruiter as Order Taker

14. Become a Trusted Advisor

15. Talent Acquisition 2.0
Know Your Stuff Employees as
Ambassadors
Define Your
Culture and Values
Recruit for Reality

16. Don’t source for
candidates who
do not exist

17. Talent Acquisition 2.0
Know Your Stuff Recruit for Reality Employees as
Ambassadors
Define Your
Culture and Values

19. Culture and Values: Inside Out Branding

21. Talent Acquisition 2.0
Know Your Stuff Recruit for Reality Define Your
Culture and Values
Employees as
Ambassadors

22. Hiring Managers’ New Role in TA 2.0
1. Optimize LinkedIn profile
2. Share job socially with networks
3. Write Glassdoor review
4. Announce opening at next staff
meeting and ask team to do Steps 1-3
5. Plug employee referral program

23. Social Connectors Training
For Employees

24. Results

25. Executive Buy-In
CIO is #2 Most Viewed

26. Transforming Mindsets
Hiring
Manager Talent
Acquisition
Team
MemberTeam
Member
Company
Employee

27. $2M
reduction in
agency spend
YOY Measures based on 1H 2015 Results
30%
increase in
total # of hires

28. August 2014 – July 2015
Equinix Total Follower Growth
0
5000
10000
15000
20000
25000
30000
35000
40000
Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15
85% increase in total followers

29. August 2014 – July 2015
Equinix Brand Engagement
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
200000
Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15
85% increase in brand engagement
*Brand Engagement Definition: Candidate researching company or career page, following company, viewing or apply to job.

30. The
Modernized
Mullet

31. Key Takeaways (No Budget Required)
Know your value and bring data and creative solutioning to every search
Create job descriptions based on the actual talent landscape
Get your executives involved – appeal to their competitive nature
Leverage managers and employees’ networks
Get social – give candidates a glimpse in to your
culture with assets and updates

32. Social Sharing Only Takes a Few Minutes

33. Questions?

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