Anton Artemenkov, Sutherland Labs
Anna Fullerton-Batten, Sutherland Global Services
We all want a never ending pipeline of highly qualified talent and innovative solutions to make recruiting easy. However, the reality is that the war for talent is getting harder. So to enable smarter talent acquisition, new approaches need to be explored. In this session we tell the story of how, with limited time and budget, we experimented with new ways of approaching existing challenges by applying Design Thinking principles. Find out how we used immersive research, ‘walking in candidates shoes’, to understand the candidate journey throughout the recruitment process, created behavioural personas and journey maps and how we used the insights learnt to create better candidate experience.
Session highlights:
Top tips for personas and journey maps creation.
Learn how we applied this in our Bulgaria geography (one of the world’s hotbeds for multilingual IT and customer support talent).
Insights on how to enable leadership buy-in.
This workshop will have practical exercises and share tips of how they can start doing this themselves.
Check out the best of Talent Connect: http://bit.ly/2e5ojNe
22. Real eyes on real people
Make it task specific
22
One point of view
Top 5 Tips for Successful Journey Maps
Create collaboratively
Use extra sticky post-it notes
27. Personas
Rookie
Typically very young, student;
this is first serious job; yet to
develop working habits and
confidence; has an affinity for
teamwork.
Uncommitted
Foreigner
Comes from a more developed
country; his sojourn is a near-
term adventure; gets better
options than at home.
Committed
Foreigner
Came as a result of
relationship or special interest.
Longer term oriented to
become part of the social
fabric.
Experienced
Employee
Mature person with extended
working experience. Typically
with a record of several BPO
jobs. Extrinsically motivated.
Returned
National
Someone who studied or
worked abroad for years and
returned. Immersed in the
culture of the language they
speak. Both intrinsically and
extrinsically motivated.
28. Media/Social Media tools used
Rookie
Initial State
● Still studying or just graduating/
graduated, or in between Bachelors and
Masters
● Just relocated to Sofia from elsewhere
● Studied abroad and came back
● Little or no prior office work experience
Motivations and Aspirations
● To utilise languages
● To be part of a great team
● To work part-time or flexible hours
● To receive support from peers and
supervisors
● To have the ability to learn and develop
Frustrations
● Difficult to find a job with no experience
● Difficult to find a job in their specialty
● Lack of confidence on the phone
● Applying for job is a “very fragmented
process”
Name: Aleksandra
Age: 22
Location: Bulgaria
Education: in
progress, or fresh
after high school
Typically very young, student;
this is first serious job; has yet
to develop working habits and
confidence; has an affinity for
teamwork.
“I want to use my
languages but I am not very
confident”
“For me it is very important
how they treat me during
the interview”
Facebook Messenger Viber
Spotify TwitterInstagram
Motivation
Flexibility
Performance
Commitment
Salary
4
5
5
4
2
Key Quotes
37. Longer term strategic outcomes
37
Attrition
Sales Team Personas
HR Global Transformation
38.
39. Measurable outcomes
39
Increased our pipeline of quality
candidates
Satisfaction scores have increased
Time to hire has decreased
Cost per hire has decreased