Sankar Venkatraman, Product Marketing expert for LinkedIn Talent Solutions, will go over each stage in a candidate journey and reveal specific touchpoints where effective recruitment campaigns will work. LinkedIn Talent Solutions offers a full suite of tools to help you find, attract, and hire top candidates. Contact us to learn more. bit.ly/contacttalentsolutions

1. Creative Hiring Tactics
Along The Candidate Journey
February 24, 2016

2. Welcome to
“Creative Hiring Tactics Along The Candidate Journey”
The webcast will start momentarily.
Grow your business with
LinkedIn Talent Solutions
Request a demo
bit.ly/contacttalentsolutions
ADVERTISE
your open jobs
With
Work With Us Ads
2
BUILD
your brand
with
Career Pages
3
POST
your Jobs
with
Job Slots
4
FIND
top candidates
With
Recruiter
1

3. Sankar Venkatraman
Global Product Evangelist
Linkedin.com/in/sankarvenkatraman
Suzanne Tran
Sr. Marketing Manager
Linkedin.com/in/suztran
Hi! It’s nice to meet you.

4. It starts with LinkedIn Network
Member insights power the value we provide to you
CONNECT STAY INFORMED ADVANCE CAREERS

5. Growing global network by the numbers
Members
414M +
Members per second
>2 New
Traffic to LinkedIn
from mobile devices
57%

6. 414M+ LinkedIn members are the source for talent
Awareness of companies
doing relevant work
Engaging and growing their
professional network
Considering and applying to
job opportunities
And as members engage on the platform, they create the value that we deliver to you
CONNECT STAY INFORMED ADVANCE CAREERS

7. Today’s Agenda
#hiretowin
You’ll learn:
1
About the
candidate journey
(4 stages)
2
Candidate insights
& pain points
(at each stage)
3
Recruitment / hiring
tactics at each stage
(with examples)
4
How to use
LinkedIn hiring tools
(free + paid)

8. The Candidate Journey.
What is it?
1
The 4 stages in a candidate
journey
2
Insight about targeted
candidates at each stage
3
Recruitment / hiring
tactics at each stage
(with examples)
4
How to use LinkedIn’s
free and paid hiring tools

9. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.

10. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is piqued
and prompts them to conduct
further research about your
company and opportunities.

11. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is piqued
and prompts them to conduct
further research about your
company and opportunities.
• Your recruitment marketing
efforts have been successful and
the candidate has made the
decision to apply to your job.

12. What is a Candidate Journey?
The experiences that job seekers and candidates go through throughout their job hunting.
• Exploring channels to find
and learn about opportunities
and general information.
• Candidate interest is piqued
and prompts them to conduct
further research about your
company and opportunities.
• Your recruitment marketing
efforts have been successful and
the candidate has made the
decision to apply to your job.
• Finally, the candidate has
accepted the offer and has
been hired.

13. 57%
Discovery = Awareness
Attraction = Research
Application = Desire
Hired = Decision
Candidate
journey

14. Candidate Insights & Pain Points
1
The 4 stages in a candidate
journey
2
Insight about targeted
candidates at each stage
3
Recruitment / hiring
tactics at each stage
4
How to use LinkedIn’s
free and paid hiring tools

15. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

16. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

17. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

18. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

19. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

20. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

21. Candidate Insights & Pain Points
Candidate Journey Map
Emotional level

22. Recruiting & Hiring Tactics
1
The 4 stages in a candidate
journey
2
Insight about targeted
candidates at each stage
3
Recruitment / hiring
tactics at each stage
4
How to use LinkedIn’s
free and paid hiring tools
Using LinkedIn’s Free and Paid Hiring Tools

23. Recruiting & Hiring Tactics
Discovery Stage Ideas
Emotional level
1
2
3
Start by posting your job on job boards
• LinkedIn Job Slots (bit.ly/LNKDjobslots)
• LinkedIn Job Posts (bit.ly/LNKDjobpostings)
Build a informative job description
• Guide (bit.ly/7jobdescriptiontips)
• Checklist (bit.ly/2016_SMB_Toolbox)
Leverage your employee’s network
• Work with Us Ads (bit.ly/LNKDWWUads)
Free
Paid
Paid

24. Improve Your Job Description
Use checklists and guides to ensure you have an informative job description
A resource full of tips and tricks to help you build an
irresistible job description
7 Tricks for an Irresistible Job Description
1
A resource full of checklists, templates, tips,
and more!
The Ultimate Hiring Toolbox (2016)
http://bit.ly/7jobdescriptiontips http://bit.ly/2016_SMB_Toolbox
Free

25. Job Slots vs. Job Posts
Post your job and automatically recommend the right job to the right candidate
Job Posts
Job Slot Job Post
Promote unlimited jobs in 1 “slot” for any
amount of time within 12 months. Unlimited
edits and interchangeable jobs.
Promotes just 1-job posting with minimal
modifications. Post for 30-days.
Posting time Up to 12 months 30 days
Interchangeable jobs posting X
Data ownership
(personal vs. company account)
X
Cost $1500 / Job Slot
(more cost efficient)
$200 - $500 / Job Post
2
Paid

26. Job Posts & Job Slots
Post your job and automatically recommend the right job to the right candidate
2
Target top candidates
Harness all the power of LinkedIn’s data to promote your
jobs to just the right candidates.
Feature Jobs on homepage
Attract new prospects with personalized job postings
qualified candidates will see right on their homepages.
Feature Jobs on Career Page
Get the word out about great new jobs on your company’s
Career Page so prospects can easily find your jobs.
Paid

27. Feature Jobs on Jobs homepage
Get the word out about great new jobs on your
company’s Career Page so prospects can easily find
their way to you.
Reach candidates in their inbox
Want to take your job posts further? Amplify your reach
by contacting the right candidates right in their inbox.
Promote Jobs in LinkedIn Search App
Then, get the visibility you need in the LinkedIn Job
Search App - so you’re sure to be seen by candidates
who are actively searching for jobs.
Job Slots and Posts2
Paid

28. Work With Us Ads
Leverage your employee’s network & attract more top talent to your
company by putting job ads right on your employees LinkedIn profiles
1 2
3
Get seen when candidates research or connect with
one of your employees.
Reach passive talent based on action
Displaying personalized job ads to every viewer. 50x higher click-through rate compared to traditional
ads, driving interested professionals to your jobs,
Career Page, and other destinations
Feature your most relevant jobs Strengthen your talent pipeline
3
Paid

29. Recruiting & Hiring Tactics
Attraction Stage Ideas
Emotional level
1
2
3
Promote content that showcases your culture
• Company Page (bit.ly/createacompanypage)
• Career Page (bit.ly/LNKDcareerpages)
Post updates regularly
• Status Update (bit.ly/About_Company_Updates)
• Sponsored Updates
Find and message the right candidates
• Recruiter (bit.ly/LNKDrecruiters)
• InMail
Paid
Free
Free
Paid
Paid
Free
Paid

30. Recruiter: Search
Gain access to more search results
1
PaidFree Paid AccountFree Account

31. Zero in on top candidates
Apply search filters to cut through to the best
1
PaidFree Paid AccountFree Account

32. Contact candidates with InMail messages
150 InMails / mo. + mass mail + templates1st degree connections only
Patrick smith
Katy Homanick
Lou Binder
Followers are 2x more likely to respond to an InMail
2x
1
PaidFree Paid AccountFree Account

33. Company Page
Build a presence for your business on LinkedIn
Resources
① Create a Company Page
bit.ly/createacompanypage
② Optimize your Company Page
bit.ly/companypagetips
Benefits
① Tells your company story
② Engages followers
③ Share career opportunities
④ Builds credibility and trust
⑤ Creates a strong brand
2
Free

34. Career Pages
Personalized experience just for candidates
Paid: Career PageFree: Company Page
1
Acme
ACME
Founded in 2003, ACME is the largest mobile phone device manufacturing company,
headquartered in Silicon Valley. ACME is trusted by over 1,000 global mobile device carriers
and is a Fortune 500 company.
With over
2
Paid
Free Paid

35. Career Pages
Personalized experience just for candidates
2
3
4
Use LinkedIn data to personalize your audience's
experience based on who they are, what they do, and
more.
Personalized for your audience Bring your employer brand to life Get your jobs out to more people
Let your employees tell the story of your company culture,
business, or who you’re looking for in video testimonials.
Feature your job posts right where interested prospects
can find them — on your company’s Career Pages.
2
Paid

36. Status Updates to Sponsored Updates
Strong brands engage their audience with diverse content
Tips
① Post regularly
• 20% of followers are typically reached with one
status update.
• Companies that post 20 times a month, on
average, reach 60% of their followers with 1 or
more updates
Benefits
① Directly engage your audience
② Expand business visibility
③ Share company updates
④ Builds more connections
⑤ Creates a strong brand
Premium Features
① Active Sponsored Update
From your Company Page, you can share
specific content with a targeted audience and
reach more people and attract more followers.
• Enhance post visibility
• Highlight post as “Sponsored”
To get started, speak with a LinkedIn representative:
bit.ly/contacttalentsolutions
3
PaidFree Sponsored UpdatesStatus Updates

37. LinkedIn Free LinkedIn Recruiter
Account type and number of seats Individual access only with option to upgrade Business account with options for multiple seat holders
Search LinkedIn profiles
Search other members on LinkedIn
• Limited profile views for extended network up
to 3rd-degree connections
• Access up to 3rd degree connections
• Unlimited profile views of extended LinkedIn network
• Access to all 400M+ members
Zero in on top talent with advanced filters
Premium filters allow you to search by seniority, company size,
years of experience and much more
Basic filters
20+ Premium search filters, including talent-specific filters
plus Search Insights
Contact anyone directly with InMail messages
Reach candidates whether you’re connected to them or not
First-degree connections only Up to 150 InMails per month
Add Projects
Manage all of your recruiting activities in one place.
Not available Clipboards, activity tracking, and more.
Who’s viewed your profile
Discover professional opportunities, business deals, and possible
new ventures
See the last 5 people who viewed your profile in the
last 90 days
See all the people who viewed your profile in the last 90
days
Customer service and support Basic online Dedicated enterprise support and training
Templates & bulk messages
Save time by sending InMails to multiple recipients
Send InMail to one first-degree connection only Send InMails to up to 25 candidates at once
Set up search alerts to find new candidates
Save searches and get email alerts when new profiles match your
search criteria
Not available 50 alerts daily
Request introductions
Get introduced to people you’d like to connect with
Up to 5 introductions at a time Up to 25 introduction requests
Open profile
Allow anyone to contact you on LinkedIn
Limited profile, only those in your network can
contact you
Open Profile, any LinkedIn member can contact you
PaidFree

38. Recruiting & Hiring Tactics
Application Stage Ideas
Emotional level
1
2
Collect and manage your job applicants on LinkedIn
Send personalized messages
• Recruiter Projects
• Sponsored InMail
Paid
Paid

39. Recruiter: Projects1
Paid

40. Recruiter: Projects1
Paid

41. Manage your jobs and organize candidates
Keep tabs on your activity for different open jobs with the Projects feature
Your clipboard keeps you from losing track
of candidates.
Save search results to your clipboard, or a
project from the search results list
Summary activities reports shows who you’ve
messaged, saved searches and profiles, and
more.
1
Paid

42. Sponsored InMail
Get the benefit of Sponsored InMail on
mobile too!
Drive a personalized 1-to-1 interaction Send your message with 100% deliverability
2
Paid

43. 1
2
Empower and enable employees with opportunities
Include employees in recruiting & hiring
• Lynda.com
• Referrals
Recruiting & Hiring Tactics
Hired Stage Ideas
Emotional level
Paid
Paid
Free

44. Lynda.com
Empower and enable employees to develop new skills anytime, anywhere.
1
Paid Free
Lynda.com provides training in bite-size videos for on-the-go training
Training is optimized for multiple devices and is available online and offline

45. Linkedin Referrals
Engage your employees in recruiting and hiring
2
Paid

46. Relationships
Hire
Insights
Discovery = Awareness
Attraction = Research
Application = Desire
Hired = Decision

47. 3 Takeaways
① Recruiting along the candidate journey is a process with at least 4 stages.
(http://bit.ly/recruitingisacandidatejourney)
• Discovery
• Attraction
• Application
• Hired
② Posting a job isn’t enough these days. Stay competitive with modern recruiting/hiring.
 Build a creative but informative job description (stand out)
 Posting jobs is a good start but combine with other tactics
 Leverage your employee’s network
 Spend time sending personalized messages to top candidates
 Build and promote an attractive company culture
 Engage and nurture your employees after being hired
③ Best place you can start is on LinkedIn. Leverage LinkedIn’s free and paid hiring tools.
(http://bit.ly/freevspaidhiringtools)

48. Let’s connect!
LinkedIn Talent Solutions offers a full suite of tools to
help you find, attract, and hire top candidates. Contact
us to learn more.
Call
855-655-5653
or visit
bit.ly/contacttalentsolutions
Sankar Venkatraman
Global Product Evangelist
Linkedin.com/in/sankarvenkatraman