Charlotte Matthews, Anheuser-Busch InBev Eric Owski, LinkedIn Talent leaders agree - employer brand is a top priority in 2016 and beyond. But how do you bring your brand to life so people can truly sense what it might be like to work there? We want to help you give your company a unique, genuine voice. Eric Owski, LinkedIn Sr. Product Manager, will share the the vision behind the next generation LinkedIn Career Pages and how they will enable you to connect with and hire the candidates that are the best fit for your organization. You’ll also hear from Charlotte Matthews, Employer Brand Manager at Anheuser-Busch InBev, about how she has brought their new LinkedIn Career Pages to life. Session highlights: -What it means to have a truly authentic employer brand. -How to balance authenticity with administrative control using the new LinkedIn Career Pages. -How to drive measurable results through authenticity and personalization. Catch the best of Talent Connect: http://bit.ly/2e5ojNe

1. Las Vegas
6 Oct 2016
Telling an Authentic Story

2. -
Culture
Health
Personal Impact
Connections

3. -
What is the reality behind the overused cliches?

4. -
We work for companies, not jobs.

7. What candidates want to know most
about your company
7
Perks and benefits
54%66%
Culture and values
50%
Mission and vision
The mission of a company matters to me. I know many companies have aspirations, but Gilead actually delivers
on theirs. They aren't just satisfied with a drug that makes people better, they are going for a drug that cures disease.
Wendy Goretski
Associate Director Business IT – R&D
Gilead Sciences

8. What is authenticity?

9. - Anonymous Reviewer
‘Management sucks ass for real.’

10. Authenticity = unfiltered negativity?

13. -
Make it discoverable
Make it easy to build and maintain
Help me tell an authentic story
Help me measure my results

14. Next Generation LinkedIn Career Pages

17. Reach the right talent
New “visual tabs” and dropdown navigation drive organic traffic and discovery
**Sneak Preview: Designs Subject to Change**
Admins can set Targeted
Audience Views to private,
or public (appears in
dropdown)
Careers tab replaced with
Life and Jobs tabs

18. Tell an authentic story
Life tab is a rich canvas to create personalized career journeys
**Sneak Preview: Designs Subject to Change**
Featured Leaders
Employee Photos
Employee Articles
Life tab: fully customizable page

19. Drive quality applicants
Jobs tab offers every candidate personalized recommendations and insight
**Sneak Preview: Designs Subject to Change**
Jobs tab is automatically personalized to every
page viewer (no Admin setup work!)
Personalized Job
Recommendations
Job Search bar
Automated Company Insights
Meet the Team (company
employees similar to viewer)

20. Measure key results
Expanded in-product analytics dash makes it easy to see results and strategic insights
**Sneak Preview: Designs Subject to Change**
Visitor
Demographic
Insights
Recruiting
Pipeline
Impact

21. Q+A