Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Art & Science of Digital Connections | Talent Connect London 2014

5.300 Aufrufe

Veröffentlicht am

Dave ‘Google’ Hazlehurst shares his ideas on embracing the digital revolution to amplify your brand, build loyal customers and drive ROI.

Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf

  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Art & Science of Digital Connections | Talent Connect London 2014

  1. 1. #intalent @googledave of Digital Connections
  2. 2. #intalent @googledave
  3. 3. #intalent @googledave We believe in challenging the status quo and doing things differently Apple - WHY? Our Products are beautifully designed and easy to use Apple - HOW? We make Great Computers etc Apple - WHAT?
  4. 4. #intalent @googledave
  5. 5. #intalent @googledave
  6. 6. #intalent @googledave
  7. 7. #intalent @googledave
  8. 8. #intalent @googledave
  9. 9. #intalent @googledave
  10. 10. #intalent @googledave Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination
  11. 11. #intalent @googledave Pathos
  12. 12. #intalent @googledave Behaviour Influence Persuade
  13. 13. #intalent @googledave 1.Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 4. Thought Leader 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  14. 14. #intalent @googledave 4. Thought Leader 1.Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  15. 15. #intalent @googledave
  16. 16. #intalent @googledave 4. Thought Leader 1.Persuasive Facts & Figures 2.Be Truthful 3.Bullshit Monitor 1. Drivers 2.Speed 3. Lead with empathy 4. Same Wavelength 5. Pain & Pleasure
  17. 17. #intalent @googledave #RecruitIn HAPPY FEAR SAD ANGER ANTICIPATION
  18. 18. #intalent @googledave
  19. 19. #intalent @googledave
  20. 20. #intalent @googledave
  21. 21. #intalent @googledave
  22. 22. #intalent @googledave
  23. 23. #intalent @googledave Google Adwords Display Planner Keyword Research Google Analytics
  24. 24. #intalent @googledave
  25. 25. #intalent @googledave
  26. 26. #intalent @googledave
  27. 27. #intalent @googledave
  28. 28. #intalent @googledave ATS
  29. 29. #intalent @googledave
  30. 30. #intalent @googledave
  31. 31. #intalent @googledave
  32. 32. #intalent @googledave
  33. 33. @googledave · It’s a marriage, not a one night stand · Humans are at the other end · Tailor your approach to the influencer · Listen and learn · Make friends before you need them
  34. 34. @googledave · Be a giver, not a taker – givers gain · Share, comment and write reviews · Invite to interview, guest posts · Curate their content, include in Top lists · Co-create – look for joint opportunities
  35. 35. #intalent @googledave · Employees advocates – they can reach an audience 10x that of your brand · Harness the power of the team · Identify you most socially savvy · Rules of the game – follow the content plan · Measure, share and grow
  36. 36. #intalent @googledave
  37. 37. #intalent @googledave Persona has a problem but is not aware of the solution SEE Has a problem and is researching the solutions THINK Aware of your solution, convince them! DO They’re a customer encourage to buy and share more DELIGHT
  38. 38. #intalent @googledave 1. Industry Pain Points 2. Common Customer Q’s 3. Trending Industry Topics 4. Brand Stories 5. Research & Analysis 6. Outside of industry into your world 7. Industry News & Trends
  39. 39. #intalent @googledave
  40. 40. #intalent @googledave
  41. 41. #intalent @googledave Or…
  42. 42. #intalent @googledave 1. Satisfied with what one is or has; not wanting more or anything else.
  43. 43. #intalent @googledave
  44. 44. #intalent @googledave
  45. 45. #intalent @googledave
  46. 46. #intalent @googledave
  47. 47. #intalent @googledave
  48. 48. #intalent @googledave BULLSHIT!
  49. 49. #intalent @googledave “A Brand is not what YOU say its is… it’s what THEY say it is”
  50. 50. #intalent @googledave Be genuine, Be sincere, Be authentic
  51. 51. #intalent @googledave
  52. 52. #intalent @googledave
  53. 53. #intalent @googledave On Social Channels (Twitter, LinkedIn)
  54. 54. #intalent @googledave On Social Channels (Twitter, LinkedIn) Search Google for Jobs
  55. 55. #intalent @googledave On Social Channels (Twitter, LinkedIn) Search Google for Jobs Viewing direct onto website
  56. 56. #intalent @googledave On Social Channels (Twitter, LinkedIn) Search Google for Jobs Viewing direct onto website Apply for job
  57. 57. #intalent @googledave
  58. 58. #intalent @googledave
  59. 59. #intalent @googledave #RecruitIn
  60. 60. #intalent @googledave @googledave googledave@ph-creative.com

×