Discover how the most followed companies in MENA are engaging with potential talent on LinkedIn.

4. Followers are your
future talent pool

5. Of followers are interested in
updates on job opportunities
from companies they follow

6. Of followers are more likely to
accept a recruiter’s InMail
from companies they follow

7. We identified the top 9 most followed companies in MENA and
asked them what they were doing differently to engage with
potential talent
* data pulled as of Sept 2015

8. Boutros Boutros
Divisional Senior Vice President,
Corporate Communications at Emirates
“Being the most followed brand in MENA
is a great achievement for Emirates.
LinkedIn is an important part of our
global social media strategy and has
been a key tool for us to meet our brand
and recruitment objectives”
Emirates
,
Promote your employer brand by
adding rich media to your career
page. Videos allow you to tell your
story in an interactive way.

9. Saudi Aramco
Celebrate milestones with your
follower base and thank them
for their support.

10. Qatar Petroleum
Engage members with a call-to-
action. The best way to acquire
relevant followers, at scale, in a
short period of time is to have a call
to action in your ads on LinkedIn.

11. Etihad Airways
Deploy customized career pages
by function or geo location in
order to engage the right
candidates.

12. Etisalat
Announce your top
achievements as a company
and share your success with
your followers.

13. Qatar Airways
Share information about your
recruitment events and
encourage your follower base
to apply.

14. “As the pioneer of master-planned communities in
Dubai and the developer of global icons, Emaar’s
growth is led by its team of professionals from
around the world. Their enthusiasm, passion for
the job and commitment to innovation, creativity
and excellence enable Emaar to set new
standards in project management and customer
service. As an ‘employer of choice’ Emaar places
the highest focus on hiring the best talent and
nurturing their skills to help them evolve
professionally. The top ranking on LinkedIn
underlines the keen interest of new talents and
experienced professionals to be part of the
company and to take pride in being associated
with path-breaking developments not only in
Dubai but also in international markets.”
Ahmad Matrooshi
Managing Director,
Emaar Dubai
Emaar 7
,
Create trending content such as in this case “Job of the week” posts. This will create hype
and keep your followers engaged.

15. Michiel Evers
Sr. Manager Recruiting & Staffing Global,
Sabic
“Our business is built on people. LinkedIn is
showing us that our followers are talented people
with an interest in SABIC, coming from more than
100 different countries where we supply chemicals,
plastics, agri-nutrients and metals to other
companies, who use them to make products on
which the world has come to depend. We are
proud of being recognized with a top ranking in the
LinkedIn follower listing. This will help us to stay
connected with people who can help us with
finding new solutions and possibilities that change
the world for the better. At SABIC, we call this
“Chemistry that Matters™.”
Sabic
,
Share regular & relevant updates. Posting content regularly on your company
page can increase your reach to potential candidates.

16. Harry Kumra
Vice President Resourcing,
Jumeirah Group
“LinkedIn has proved one of the most efficient
channels for supporting our recruitment efforts.
As one of the top-rated employers in the
region, we continually strive to attract the best
talent to join our exceptional hotels, resorts,
residences and restaurants around the world
and help them build their careers in the
hospitality industry, as well as reinforcing our
reputation as a top tier luxury hotel company
and an employer of choice.”
Jumeirah Group
,
Recognize your employees and their accomplishments as they are your brand ambassadors.

17. The Modern Recruiter
Guide
Employer Brand
Playbook
5 Steps To Boosting Your
Talent Brand
Here are 3 assets to get you started