LinkedIn Breakfast: Generating more opportunities with LinkedIn Sales Navigator
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On the 16th of August, LinkedIn held a Breakfast event in Sydney that discussed how sales teams can generate more opportunities with Sales Navigator.
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LinkedIn Breakfast: Generating more opportunities with LinkedIn Sales Navigator
- 1. LinkedIn Breakfast Event Generate More Opportunities with LinkedIn Sales Navigator LinkedIn, 16th August 2016
- 2. 2 A Story: Buy from, not sell to
- 7. LinkedIn: World’s Largest Professional Network 6M+ INDONESIA 4M+ PHILIPPINES 4M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 21M+ BRAZIL 130M+ UNITED STATES OF AMERICA 12M+ CANADA 37M+ INDIA 8M+ AUSTRALIA 1M+ NEW ZEALAND 4M+ SOUTH AFRICA 2M+ UNITED ARAB EMIRATES 21M+ UNITED KINGDOM 12M+ FRANCE 9M+ ITALY 2M+ BELGIUM 1M+ DENMARK 4M+ TURKEY 6M+ NETHERLANDS 2M+ SWEDEN 8M+ SPAIN 23M+ CHINA 450M+ Members Worldwide^ +2 New members per second 50% Access via mobile devices* ^As at Aug 2016 *Access to LinkedIn during LinkedIn’s Q1 (Jan – Mar 2015) 24 Languages 1M+ HONG KONG 1M+ JAPAN 1M+ S. KOREA 850k+ VIETNAM Americas 190m+ members Europe, Middle East, Africa 143m+ members Asia Pacific 100m+ members 1M + THAILAND 5M+ RUSSIA 8M+ MEXICO 4M+ ARGENTINA
- 8. This aspirational mindset is reflected in the content consumed on LinkedIn Beyonce National Corvette Museum Josh Homme Kim Kardashian Kanye West Katy Perry #OneOfMyFavorite MoviesIs #MtSWISHMore #SelenaNeoLaunch You Got Served #iHeart1D Czechs #thankswingman Leadership iPad Cloud Computing Employee Engagement Online Advertising Self-esteem Finance Internal Communication Business Economy
- 9. Seniority Reaching decision makers in Australia 1 , 9 0 0 , 0 0 0 + S E N I O R / M A N A G E R 4 8 6 , 0 0 0 + D I R E C T O R / V P 2 7 9 , 0 0 0 + O W N E R / P A R T N E R 7 4 , 0 0 0 + C - L E V E L E X E C S Industry 1 7 0 , 0 0 0 + T E C H 2 2 1 , 0 0 0 + F I N A N C E 8 6 , 0 0 0 + M E D I C A L 1 2 7 , 0 0 0 + C U S O M E R G O O D S 5 6 , 0 0 0 + C O N S T R U C T I O N Function 2 5 7 , 0 0 0 + S A L E S 2 9 0 , 0 0 0 + O P E R A T I O N S 6 7 , 0 0 0 + E N G I N E E R I N G 2 2 4 , 0 0 0 + E N T R E P R E N E U R S H I P
- 10. % of B2B Buyers use social media to research purchasing decisions Social Platforms are key resource for researching products, services and people
- 11. The Times They Are a-Changin’ “ - Bob Dylan - 1964
- 13. Your TESLA Is Being Built! The Tesla Buyer’s Journey Build the car of your dreams Get personalized status Join a community Enjoy door-to-door service
- 14. Why does this matter for the you?
- 15. You’re not compared to your competitor’s experience. You’re compared to every experience ever.
- 16. Target • Receive daily lead recommendations • Use advanced search to identify prospects • Get alerts that signal intent to buy • Analyze profile and social activity data • Connect via warm introductions and InMail • Deliver relevant content at the right time Engage Understand LinkedIn Sales Navigator
- 18. Rachael Burgess Marketing Systems & Database Manager InfoTrack Darran Wilson National Sales Manager InfoTrack
- 19. 19 Who is InfoTrack We are a technology company with a leading SaaS platform that provides intelligent searching and automated workflow for professionals. Our proprietary software platform helps businesses swiftly find critical information pertaining to property, company, personal and national search data.
- 20. 20 Our Top 3 Social Selling Tips 1. Use social selling as a conversation, not as a hard sell 2. Keep customers top-of-mind so that social selling adds to the total experience of engaging with your business 3. Integrate with your CRM to capture your social selling metrics
- 21. Thank You
Hinweis der Redaktion
- Research his profile
- Research his profile
- Netflix and Uber are two examples of companies that have embedded personalization and trust into their business models. We love Netflix because it knows us so well. It takes the initiative to screen out irrelevant content, serving up highly targeted recommendations that keep us coming back for more and more. Uber comes from a very different space. But like Netflix, it delivers a great experience through personalized engagement. With one click of a button, a car almost magically appears and takes us where we want to go—no hassle or frustration.
- The best companies put personalization and trust at the center of the buying experience. Tesla’s a great example. Rather than rolling out a fleet of pre-built vehicles, they allow each buyer to design the car of their dreams. And once they do, Tesla strikes up a personalized correspondence with them, providing them with real time updates on their car and serving up relevant content. Tesla buyers can also join a community of fellow drivers where they can get candid advice on the issues they care about most. Finally, once the car is ready, it’s delivered to the buyers door. Relative to the typical car buying experience, the trust and personalization Tesla delivers feels revolutionary.
- Here’s the bad news. Today, we’re no longer being compared only to our competitors. We’re also being compared to Tesla and Netflix and Uber and every other great buying experience. That’s the daunting reality we all face.