Alumni Newsletters
•Als PPTX, PDF herunterladen•
1 gefällt mir•1,971 views
How to write a great alumni newsletter
Empfohlen
Weitere ähnliche Inhalte
Mehr von Lindsey Fair, MBA
Mehr von Lindsey Fair, MBA (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Alumni Newsletters
- 1. Alumni Newsletters Best Practices Presented by Lindsey Fair and Shelley Aylesworth-Spink
- 4. What You Want to Tell Them vs. What They Want to Read
- 7. Frequency
- 8. Distribution
Hinweis der Redaktion
- http://empowered.forrester.com/tool_consumer.html
- If I had more time, I would’ve written a shorter letter Make it a conversation – soundbites Work in names of as many classmates as possible in each news letter; it is better to write shorter items (50 words max) on more people than lengthier items on fewer people. http://intentionaltjs.com/wp-content/uploads/2010/03/PerfectAlumniNewsletter-article-AFLV09.pdf - article to give out Some Pitfalls to Avoid Developing an alumni magazine can be complicated. Some common pitfalls to avoid: Too much emphasis on the past. Nostalgia is good, but you want your alumni to feel a strong affinity to the future of your institution. Unbalanced content. You might be tempted to favour articles about the engineering faculty, as they are great at feeding you information, but you must be balanced in your representation of the breadth of your institution’s activities. Content is too academic. You are addressing an educated audience, but they are likely to be reading the publication in their leisure time and will want articles that are a pleasure rather than a challenge to read. Inconsistency. Alumni magazines are often written by a wide range of writers, and whilst this can make for an interesting read it can also lead to the publication coming across as incoherent and ‘cobbled together’. A strong editorial policy and careful editing can avoid this. Content dates quickly. You want your alumni magazine to have a long shelf life, and you need to bear this in mind when developing content. Preferably articles should avoid being fixed around a point in time (e.g., don’t write an article about a single research output in renewable energy but rather a feature on the whole body of renewable energy research at your institution and its ongoing importance to the population).
- http://www.nxtbook.com/nxtbooks/suffolk/alumni-premier/#/20 – notice mostly pictures (top newsletter in US award) Queen’s Brand Standards
- E-mail newsletters: Cheaper, easier to distribute Print newsletters: Higher response rate Depends on audience Try both What distribution do you have? What about YouTube on FB? Or Snapchat? Or Instagram / Pinterest?
- Top of mind
- Think outside the box – who would be interested in what you are saying? Where do your alumni hang out?
- http://withnoble.com/how-to-write-a-newsletter-call-to-action-that-will-convert/