1. Professional Promotion
on an Amateur Budget
Workshop 3
Tue 15 Oct
BRLSI
Online Promotion
Lindsay Endean
ljendean@gmail.com
www.lindsayendean.co.uk Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010

2. Professional Promotion on an Amateur Budget
Type of website?
Forum
Social media integration
Showcase / gallery
Online ‘brochure’ for events
Shop
Blog
www.lindsayendean.co.uk © Lindsay Endean 2011

3. Professional Promotion on an Amateur Budget
Tools for designing a budget website from scratch
More basic:
www.moonfruit.com
https://sites.google.com/
http://wordpress.com/
http://wordpress.org
More advanced – good for web shops:
www.volusion.co.uk
www.create.net
www.lindsayendean.co.uk © Lindsay Endean 2011

4. Professional Promotion on an Amateur Budget
http://picasa.google.com
www.lindsayendean.co.uk © Lindsay Endean 2011

5. Professional Promotion on an Amateur Budget
Improving an existing website – BRLSI before & after:
www.lindsayendean.co.uk © Lindsay Endean 2011

6. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

7. Professional Promotion on an Amateur Budget
58,818
(Number of post views for Bath Spa Live’s Facebook page last year)
www.lindsayendean.co.uk © Lindsay Endean 2011

8. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

9. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

10. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

11. Professional Promotion on an Amateur Budget
www.lindsayendean.co.uk © Lindsay Endean 2011

12. Professional Promotion on an Amateur Budget
www.mailchimp.com
www.lindsayendean.co.uk © Lindsay Endean 2011

13. Professional Promotion on an Amateur Budget
www.campaignmonitor.com
www.lindsayendean.co.uk © Lindsay Endean 2011

14. Professional Promotion on an Amateur Budget
Things to consider when setting up an email list:
•Data Protection Law
•Integration with website & social media
•Maximise email collection opportunities
•Timing
•Deliverability (don’t end up in the spam bin)
•Template design – getting a template professionally
designed might be a good investment
www.lindsayendean.co.uk © Lindsay Endean 2011

15. Professional Promotion on an Amateur Budget
‘Social Media’ to add to your pages:
Press articles
Photos – formal and informal
Short news updates
Videos
Links to other sites
Quotes
Thank you notes
Requests for help
Job adverts
Events
Special offers
www.lindsayendean.co.uk © Lindsay Endean 2011

16. Professional Promotion on an Amateur Budget
Creating content for social media and websites:
www.download-audacity.com - sound recording editor
http://issuu.com - publishing digital versions of printed material
http://goanimate.com - create animations
www.dermandar.com - create 360 degree image panoramas
http://myqr.co - barcodes for mobile phone scanning
www.tweetdeck.com - keep track of your social media sites
http://www.techsmith.com - video tools
www.lindsayendean.co.uk © Lindsay Endean 2011

17. Professional Promotion
on an Amateur Budget
Online Promotion
Lindsay Endean
ljendean@gmail.com
www.lindsayendean.co.uk
Kilter Theatre – Roots Replanted. Photo: Lindsay Endean 2010