2. Designing The Presentation Know your client’s style. Know your client’s likes and dislikes in presenting their service. Using bullets is not necessary. Cleaner style without them. 2 Linda Tygenhof (c)
3. Keep It Simple Silly (KISS) Do you have too much to say? DON’T MAKE YOUR AUDIENCE READ THE PRESENTATION Get to the point! Grab them with flair! Show some finesse! Keep them from falling asleep! 3 Linda Tygenhof (c)
4. Are Your Words Confusing? Unimpressive? Tip: Your audience has very little time to spend looking at your presentation. Do you cut your vegetables “expeditiously” or, simply put “fast”. Use words typically used by your client, but keep them simple. 4 Linda Tygenhof (c)
5. Stop With Fluff and Filler Words Don’t use “really” or “that” – they are “filler” words Leave jargon in the office Use these cautiously: benchmark, best in class, continuum, grassroots, metrics, objective, strategy, tactic, target, value added Just GET TO THE POINT! 5 Linda Tygenhof (c)
6. Information Overload Know your subject matter. Fine tune presentation to audience. Create a roadmap. Doctors would enjoy medical terminology, but computer engineers will not. GET TO THE POINT as quickly as possible. Try to keep presentation to less than 25 pages. 6 Linda Tygenhof (c)
7. Avoid Too Much Information Use effective headlines with a “teasing” subheading. Match copy to the right people 4 Rights of Advertising: 1. Right message to the 2. Right audience to the 3. Right time in the 4. Right place 7 Linda Tygenhof (c)