Getting Started with Social Marketing Rotary Clubs Kauai

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How to get started with social marketing. Strategy, implementation, what are the platforms. This presentation was to a gathering of rotarians interested in marketing and PR for the Rotary. It was held at Rotary Club District Assembly on Kauai March 17, 2012 during a series of sessions led by the well-known newscaster and Rotary director Linda Coble. Linda Sherman, who has a successful background in traditional marketing presented on how to make the transition to holistic integrated marketing. Discussion focused on what this meant for the Rotary Clubs.

Weiterbildung und Persönlichkeitsentwicklung Business Reisen

How to Get Started
with Social Marketing

Kauai Rotary Clubs 03-17-12

@LindaSherman

Kauai Rotary Clubs 03-17-12

Linda Sherman Intro

Resident of Kauai since 2004
Avid Tennis Player
Member, Kukui’ula Outrigger Canoe Club
Co-Founder, Sustainability Forums Kauai
Aqua Farming International
Commercial Marine Biology Institute
Lived in Japan for total of 21 years

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Linda Sherman Intro

Traditional CMO background
Former CEO Club Med Japan; set up
Coors Japan; success launching ZIMA in
Japan
Social Marketing Strategist & Trainer
Social Media Inﬂuencer
Co-Founder, The Courage Group

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Courage Group Intro

Website Creation
Graphic Design and Corporate Identity
Social Media Marketing Strategy and
Training
Digital Film: Online Promo and
Documentary Video
Photography

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Competitive Landscape Has Changed

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

History of Marketing

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

How To Be Found Has Changed

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Traditional Marketing

Marketing
Campaigns
include print, TV,
radio, in-store,
events, and
email.

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Holistic Marketing Integration

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

What Is Social Media?

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Social Media Tool Integration

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Three Steps of Social Media Marketing

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Allocate Resources

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

How To Get Started

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Facebook Proﬁle

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Facebook Timeline Proﬁle

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Facebook Pages

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Facebook Page: Taste of Hawaii

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Engaging Your Facebook Fans

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

YouTube

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Google+

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Pinterest

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

foursquare

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Instagram

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Twitter

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Twitter Connect

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Twitter Discover

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Website Blog

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

What is Hot?

Infographics

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Get Found Online

Create
Optimize
Promote
Social Proof
Convert

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Reaching New Members & Sponsors

Linda Sherman KauaiMarketing.com

Kauai Rotary Clubs 03-17-12

Contact Linda Sherman

Tel: 808-212-1860
email: Linda.Sherman@CourageGroup.com
@LindaSherman • @KauaiTalk
@BoomerTechTalk
BoomerTechTalk.com
KauaiMarketing.com
ItsDifferent4Girls.com
Gplus.to/LindaSherman
Pinterest/com/KauaiMarketing
slideshare.net/LindaSherman

Linda Sherman KauaiMarketing.com

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Getting Started with Social Marketing Rotary Clubs Kauai

1. How to Get Started with Social Marketing Kauai Rotary Clubs 03-17-12 @LindaSherman

2. Kauai Rotary Clubs 03-17-12 Linda Sherman Intro Resident of Kauai since 2004 Avid Tennis Player Member, Kukui’ula Outrigger Canoe Club Co-Founder, Sustainability Forums Kauai Aqua Farming International Commercial Marine Biology Institute Lived in Japan for total of 21 years Linda Sherman KauaiMarketing.com

3. Kauai Rotary Clubs 03-17-12 Linda Sherman Intro Traditional CMO background Former CEO Club Med Japan; set up Coors Japan; success launching ZIMA in Japan Social Marketing Strategist & Trainer Social Media Inﬂuencer Co-Founder, The Courage Group Linda Sherman KauaiMarketing.com

4. Kauai Rotary Clubs 03-17-12 Courage Group Intro Website Creation Graphic Design and Corporate Identity Social Media Marketing Strategy and Training Digital Film: Online Promo and Documentary Video Photography Linda Sherman KauaiMarketing.com

5. Kauai Rotary Clubs 03-17-12 Competitive Landscape Has Changed Linda Sherman KauaiMarketing.com

6. Kauai Rotary Clubs 03-17-12 Competitive Landscape Has Changed Linda Sherman KauaiMarketing.com

7. Kauai Rotary Clubs 03-17-12 History of Marketing Linda Sherman KauaiMarketing.com

8. Kauai Rotary Clubs 03-17-12 History of Marketing Linda Sherman KauaiMarketing.com

9. Kauai Rotary Clubs 03-17-12 How To Be Found Has Changed Linda Sherman KauaiMarketing.com

10. Kauai Rotary Clubs 03-17-12 Traditional Marketing Marketing Campaigns include print, TV, radio, in-store, events, and email. Linda Sherman KauaiMarketing.com

11. Kauai Rotary Clubs 03-17-12 Holistic Marketing Integration Linda Sherman KauaiMarketing.com

12. Kauai Rotary Clubs 03-17-12 What Is Social Media? Linda Sherman KauaiMarketing.com

13. Kauai Rotary Clubs 03-17-12 Social Media Tool Integration Linda Sherman KauaiMarketing.com

14. Kauai Rotary Clubs 03-17-12 Three Steps of Social Media Marketing Linda Sherman KauaiMarketing.com

15. Kauai Rotary Clubs 03-17-12 Allocate Resources Linda Sherman KauaiMarketing.com

16. Kauai Rotary Clubs 03-17-12 How To Get Started Linda Sherman KauaiMarketing.com

17. Kauai Rotary Clubs 03-17-12 Facebook Proﬁle Linda Sherman KauaiMarketing.com

18. Kauai Rotary Clubs 03-17-12 Facebook Timeline Proﬁle Linda Sherman KauaiMarketing.com

19. Kauai Rotary Clubs 03-17-12 Facebook Pages Linda Sherman KauaiMarketing.com

20. Kauai Rotary Clubs 03-17-12 Facebook Page: Taste of Hawaii Linda Sherman KauaiMarketing.com

21. Kauai Rotary Clubs 03-17-12 Engaging Your Facebook Fans Linda Sherman KauaiMarketing.com

22. Kauai Rotary Clubs 03-17-12 YouTube Linda Sherman KauaiMarketing.com

23. Kauai Rotary Clubs 03-17-12 Google+ Linda Sherman KauaiMarketing.com

24. Kauai Rotary Clubs 03-17-12 Pinterest Linda Sherman KauaiMarketing.com

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26. Kauai Rotary Clubs 03-17-12 Instagram Linda Sherman KauaiMarketing.com

27. Kauai Rotary Clubs 03-17-12 Twitter Linda Sherman KauaiMarketing.com

28. Kauai Rotary Clubs 03-17-12 Twitter Connect Linda Sherman KauaiMarketing.com

29. Kauai Rotary Clubs 03-17-12 Twitter Discover Linda Sherman KauaiMarketing.com

30. Kauai Rotary Clubs 03-17-12 Website Blog Linda Sherman KauaiMarketing.com

31. Kauai Rotary Clubs 03-17-12 What is Hot? Infographics Linda Sherman KauaiMarketing.com

32. Kauai Rotary Clubs 03-17-12 Get Found Online Create Optimize Promote Social Proof Convert Linda Sherman KauaiMarketing.com

33. Kauai Rotary Clubs 03-17-12 Reaching New Members & Sponsors Linda Sherman KauaiMarketing.com

34. Kauai Rotary Clubs 03-17-12 Contact Linda Sherman Tel: 808-212-1860 email: Linda.Sherman@CourageGroup.com @LindaSherman • @KauaiTalk @BoomerTechTalk BoomerTechTalk.com KauaiMarketing.com ItsDifferent4Girls.com Gplus.to/LindaSherman Pinterest/com/KauaiMarketing slideshare.net/LindaSherman Linda Sherman KauaiMarketing.com