Collaborating for Effective Communication
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We share our experience working with teams of extension educators, including what we've learned and things we need to improve.
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Collaborating for Effective Communication
- 2. What is a PFT? • Program Focus Team • Link on-campus and off-campus faculty (subject matter specialists and agents) • Develop statewide programming and professional development • 11 PFTs
- 3. What is a Communication Liaison? How did we define ourselves? • Started in Fall 2013 • Three goals – Serve as communication consultants for PFT – Help PFT leadership coordinate effective communications – Serve as a liaison to the Department of Communications and Agricultural Education by routing projects and questions to colleagues with specific expertise
- 4. • Each communicator works with the PFT leadership to understand the PFT goals, target audiences, motivation for communication, and the group’s current communication methods and needs. – Used a worksheet developed by a committee of communication liaisons. • First benefit was the improvement in the “Making a Difference” reports.
- 5. “Making a Difference” Report
- 12. Contact Us • Linda Gilmore, lindagi@ksu.edu • Gloria Holcombe, gloria@ksu.edu • Katie Allen, katielynn@ksu.edu
Hinweis der Redaktion
- Introduce ourselves. Linda will start.
- PFT size rages from 18 to 56 – it’s a challenge to work with sometimes. Each one has co-leaders, an administrative representative, and usually some office professional support. Gregg Hadley – more efficient and consistent programming Identify which PFTs we work with.
- We were assigned to PFTs with a very short notice. We quickly realized we needed to get a better idea of what we should do as communication liaisons. So a subcommittee was formed to help us define our role.
- Gloria starts here Tell what the Making a Difference report is and its purpose. When we started, the Making a Difference reports were not understandable to a general audience, and were not consistent in style or content. We’ve developed a template with word counts and the new reports are much easier to read and more concise. They communicate KSRE benefits more clearly.
- Katie talks here
- Katie will explain this
- Katie can do this
- Linda will start this slide – start with publication projects (at left) Linda and Katie worked with subject matter specialists and agents who were developing a health insurance literacy curriculum. The publications were accompanied by news releases that highlight information in the pubs as well as links to more information. Linda: I’ve gained a much better idea of what FCS agents do – it’s a much broader variety of services than I had imagined. For example, many agents offer parenting classes that are used in court-ordered parenting training. Agents also do a lot with underserved audiences (such as multi-lingual audiences, low-income, those in city and county jails, and others). Katie – center area Gloria – right side points In general -- Story ideas; better understanding of how specialists train agents to answer questions; social media training; better idea of what events are happening around the state.
- Katie – communications training Linda – department and campus resources Gloria – other communication resources
- Gloria will do this slide
- Linda: This is an evolving effort on our part. We’re still learning. Do any of you work with similar programs? Ask if there are any questions.
- Feel free to email us.