This document provides an overview of social media and how it can benefit an organization like ICPSR. It discusses how social media can help an organization be found more easily and build credibility through engaging conversations. It also suggests that using social media can enhance individuals' professional credibility and be an enjoyable experience. The document then covers specific social media platforms like blogs, Facebook, Twitter, YouTube and Flickr and how ICPSR currently uses and could further use these platforms to engage with customers, announce events, and build their brand. It encourages attendees to participate in social media by following blogs and commenting in order to start gaining experience.

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23. Go Be Social!