4Food is a new burger restaurant in New York that uses social media and mobile technologies to engage customers and promote the brand. Customers can customize their burgers using a variety of toppings and share their creations on social media. The restaurant encourages this sharing by giving customers credits towards future purchases each time another customer orders their custom burger. 4Food aims to "de-junk fast food" by serving high-quality, locally-sourced ingredients and promoting health and wellness.