This report provides an overview of the global online and mobile payments industry, examining the industry in terms of market size, its segments, evolution of the industry, geographic segmentation, value chain, key drivers, trends, major players, and challenges.

1. The Future of Online and Mobile Payments
Introduction
This report provides an overview of the global online and mobile payments industry,
examining the industry in terms of market size, its segments, evolution of the
industry, geographic segmentation, value chain, key drivers, trends, major players,
and challenges. It also examines the future of the digital payments industry in
terms of convergence of devices, technologies and value chains.
Features and benefits
• Use detailed analysis of the online and mobile payments industry to identify key
business opportunities.
• Access comprehensive coverage of the different segments within the online and
mobile payments industry.
• Profile the leading players in the online and mobile payments arena and
understand the impact of their recent initiatives.
• Identify changes to value chains and business models, and their impact on the
future development of the market.
Highlights
Business Insights anticipates that the alternate payments industry comprising
online, mobile and contactless segments will post a CAGR of 17.6% over the period
2010-15, with revenues increasing from $740bn in 2010 to $2,700bn in 2015. The
largest revenue generating segment of the advanced payments industry is the
online payment segment.
The various industry drivers include increasing internet penetration rates,
increasing fixed and mobile broadband subscriptions, ecommerce volumes,
smartphone shipments, and smartphone penetration rates.
The over-riding consumer meta-theme for the industry is going to be convergence -
whether of devices, technologies, or value chains. Due to this, NFC will emerge as
the de facto industry standard for conducting mobile payment transactions within
the next couple of years.
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Your key questions answered
• What are the key drivers and resistors that will impact the growth of the online
and mobile payments industry?

2. • What is the market size and growth potential of each sub-segment of the
industry? Which segment has the highest growth potential?
• Who are the key players in the online and mobile payments industry? What
initiatives are they launching, what are their strategies for future success?
• How will consumer and technological trends shape the future of the digital
payments industry?
Table Of Contents
Executive Summary
The online payments industry landscape
Major players in the online payments industry
Challenges and issues in the online payments industry
The mobile payments industry landscape
Global mobile payments initiatives
The future of online and mobile payments
Sushma Kaza
Disclaimer
Introduction
What is this report about?
Who is this report for?
Methodology
The online payments industry landscape
Summary
Introduction
Global alternate payments industry market size by value
Segments of the online payments industry
Credit and debit cards
Internet / online banking
Geographic segmentation of the global payments industry
Evolution of the online payments industry
Two-party system
Three-party system
The online payment industry value-chain with the four-party system
The online payment transaction process
Online payment industry drivers
Increasing internet usage and penetration rates boosting industry growth
Accelerating fixed broadband subscriptions driving industry growth
Growing e-commerce business fuelling online payments
Declining channel transaction costs favor alternate payments
Convenience, improved service quality and online shopping experience boost
growth
Trends in the online payment industry
Shifting consumer preferences favor debit card usage
Micropayments are the new frontier
Convergence of social networking, apps and online games present growth avenues
Technological innovations transforming the industry landscape

3. Rising popularity of online banking transactions
Old players are assuming new roles
Major players in the online payments industry
Summary
Introduction
Visa
Recent financial performance
Key strategies
MasterCard
Recent financial performance
Key strategies
PayPal
How does PayPal work?
How does PayPal earn revenues?
Recent financial performance
Key Strategies
Top ten US bank acquirers
Top ten global bank issuers
Challenges and issues in the online payments industry
Summary
Introduction
Fraud
Online revenue loss due to fraud
Phishing
Measures to combat fraud
Payment Card Industry Security Standards Council
Regulation
Interchange fees
Regulation of interchange fees
Recent regulations and interchange fees in the US
Regulations in some important markets
Australia
The mobile payments industry landscape
Summary
Introduction
Segmentation of the mobile payments industry
Mobile payments channels
Global mobile payments market size by segment
Geographic segmentation of the mobile payments industry by users
Mobile payments industry drivers
Increasing smartphone shipments create substantial growth opportunities
Exponential growth in mobile subscriptions is another key driver
Accelerating mobile internet penetration rates facilitate technology platforms
Mobile payment apps are emerging as the “killer apps” for the industry
Stabilizing mobile service revenues and declining ARPU’s compelling MNOs to
search for alternate revenue avenues
Low traditional branch banking penetration rates boost demand for alternate

4. payments
Trends in the mobile payments industry
Evolving value-chain is encompassing all stakeholders
Innovations are renewing interest in the industry
Rise of the social networking sites
Inhibitors
Fraud and security concerns
Adoption costs offer substantial barriers to entry
Lack of stakeholder co-ordination and absence of NFC-enabled phones
How does a mobile payment transaction take place?
The mobile payments value-chain
Handset manufacturers
Chip manufacturers
Mobile network operator (MNO)
Technology enablers
Business Models
Operator-centric model
Financial institution-centric (FI) model
Collaboration model
Payment technologies
SMS
USSD
RFID
NFC
2D bar code
Global mobile payments initiatives
Summary
Introduction
Initiatives by geographical region
Asia Pacific
EU
US
Latin America
Africa
Initiatives by major stakeholders
Payment networks
FIs
MNOs
Apps and OS-based
Others
The future of online and mobile payments
Summary
Introduction
Convergence of devices – form factor and connectivity
Convergence of technologies – interoperable and integrated
Customer
Merchant

5. Financial institutions
Convergence of systems – interchangeable and seamless
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