1. Mobile Monetization Opportunities
Jennifer Chan, Strategic Partner Manager
2012
Google Confidential and Proprietary 1

2. Agenda
1. GOMO Best Practices
2. Ad Monetization for Desktop and Mobile Sites
3. Ad Monetization for Mobile Apps
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Google Confidential and Proprietary 2

3. 10 best practices for mobile sites
keep it quick make it easy to convert.
simplify navigation make it local
be thumb friendly make it seamless
design for visibility use mobile site redirects
make it accessible learn, listen & iterate
Google Confidential and Proprietary 3

4. Case Study: Robert Brothers (Real Estate)
http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcp
http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcp&noredirect=1 Google Confidential and Proprietary 44

5. Be thumb-friendly
Making links
isolated prevents
accidental clicks.
Google Confidential and Proprietary 5

6. Design for visibility on a small screen
Create contrast
between
background and
text.
Make sure
Use size and content fits
color to indicate onscreen and
link/button can be read
priority. without pinching
or zooming.
Google Confidential and Proprietary 6

7. Make it accessible
Adapt your site for
both vertical and
horizontal
orientations.
Find alternatives to
Keep users in the Flash like HTML5.
same place when
orientation
changes.
Google Confidential and Proprietary 7

8. Use mobile site redirects
Let users choose
which version
they prefer to see
Give users the option for later visits.
to go in between
mobile and desktop
versions of the site.
Google Confidential and Proprietary 8

9. Local Mobile Site Examples
Google Confidential and Proprietary 9

10. CNN uses mobile as another medium
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11. Stock Exchange of Thailand has mobile market data
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12. Stock Exchange of Thailand mobile
complements their website (61M pageviews a month)
1
2
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13. The Magic Mobile Formula…
Better User
Experience
ñPage
Views
$$$
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Google Confidential and Proprietary 13

14. Ad Monetization: How to monetize your desktop/ mobile
site?
Google Confidential and Proprietary 14
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15. We partner with the biggest publishers in the world
200B ad impressions
served per month
$7B+ paid to partners
annually worldwide”
And more…
Google Confidential and Proprietary 15

16. Desktop Site Ad (Image)
Google Confidential and Proprietary 16

17. Desktop Site Ad (Text)
Google Confidential and Proprietary 17

18. Mobile Ad
Google Confidential and Proprietary 18

19. Monetize Across All of Your Online Ad Inventory
Google AdSense ads can serve here:
Sites Mobile Video Games
Sign Up: www.google.com/Adsense
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20. How to monetize Mobile Search?
“ 44% of Last Minute “
Holiday Purchases will be
Mobile
Google Mobile Ads Blog,
Sep 6 2011 http://goo.gl/
w12vt
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2

21. What if I have a Search Site?
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22. Solution: Search ads for Mobile Site
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23. Major Search Site Categories
Shopping Travel Real Estate Jobs
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24. How to monetize your mobile app?
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25. There are many ways to monetize your app
Paid downloads Freemium
User pays a fee to download User pays for additional
functionality
In-app purchase Advertising
User purchases digital goods User clicks on ads
within the app
Google Confidential and Proprietary 25

26. I’ve built an app. How do I make money?
Google Confidential and Proprietary 26

27. AdMob Partners
Sports Tech News & Music Entertainment Games Women’s Lifestyle Utilities
Weather Interest
Anime
Spanish
Fitness Autos
Google Confidential and Proprietary 27

28. AdMob works with top Advertisers and Agencies
Consumer Movies, TV
Products & Games Travel Food & Dining Internet Autos
Retail Financial Internet
11 Google Confidential and Proprietary 28

29. Here’s how advertising works
User launches User clicks on ad You get paid for
your app placed in your app each click
Google Confidential and Proprietary 29

30. Ads that think “smart”
“Smart” detection of device width and
orientation consistently deliver ads that fit
Google Confidential and Proprietary 30

31. iPad Ad Units
300 x 250 (IAB Medium Rectangle) 728 x 90 (IAB Leaderboard) 468 x 60
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32. Start Monetizing Today … for free!
1. Build a Mobile Site www.howtogomo.com
2. If you have a mobile site, earn $ www.google.com/Adsense
3. If you have an app, monetize with www.Admob.com
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33. Q&A
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34. AdWords 社群
https://www.zh.adwords-community.com
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