3. Company Profile
We are Rolling Green Mobile coffee shop with 2
vans.
Our company is a partner organization with 4 persons.
The location we choose is the business areas in Taipei.
Our main customers are office workers.
We supply coffee and meals from morning to afternoon.
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4. Company goal :
We aim at taking back the cost in one year.
We hope getting more vans in the market in
the future.
Company Profile
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5. CEO
Sophie
Founder
CMO
Yoshie
COO
Jane
• 7+ Years Marketing/Sales Experience
• Masters In Marketing from NYU
• Proven track record of success
• Restaurant experience
• 9+ Years operations/sales
• Masters in Finance from Simone School
of Business
• Management experience
Advisory Board
CFO
Liming
• 20+ Years operations/HR
• Masters in Public Administration
from NCCU
• Management experience
Organizational Chart
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6. Product Introduction
All coffees we use are organic coffees which fit
Fairtrade Certified.
The places of our coffee beans produced include
Taiwan, Indonesia, Latin America, and Africa.
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7. Our products include coffee, sandwiches and
desserts.
Our desserts include cakes and muffins.
We supply a preferential price only NT$99 of the
combination meal to buy a cup of coffee and a
piece of sandwich or dessert.
We have 5 different kinds of the combination
meals.
Product Introduction
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8. Coffee: NT$ 70-100 per cup
Sandwiches:
NT$ 50-100 (vegan)
NT$ 60-120 (meats)
additional pay NT$ 10 with a egg
Desserts:
Cakes NT$ 70 up per piece
Muffins NT$ 70 per piece
Product Introduction: Price
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9. What we need
Business License
GPS
Garbage and recycling bin
Allowable location
Security deposit
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11. SWOT Analysis
Strength
Fast , Cheap ,
Can move any time
Weakness
Difficult to storage food
Opportunities
Easy to catch people
attention
Threats
Weather
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14. Promotion
Buying a cup of coffee can get a piece of free cake
or dessert in the first month of starting the shop.
Buying a combination meal can get one point,
collecting 10 points can get a cup of free coffee
under NT$60.
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18. Sales and Profit Forecast
Mobile Coffee Shop
(NTD) 1st Year 2nd year 3rd year
Cost 2,380K 2,228K 2,128K
Sales revenue
per month
600K 800K 1000K
Total expense
per month
280K 320K 400K
Net profit
Per month
320K 480K 600K
Net profit (year) 1,460K 3 ,480K 5,072K
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19. Conclusion
Buy Directly from Farmer
Buy Local, Eat Local
~Reduce carbon footprint~
Fairtrade Coffee
Organic coffees
World Trade
~ Make it Fair~
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Rolling Green Mobile coffee shop
20. We make our life and the earth more health!
Rolling Green Mobile coffee shop
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