Using social media for business

1. Social Media for Business Phil Shackleton: @limeybloke Mixd : @mixd

5. Hands up!

6. So what exactly is Social Media?

8. Which is just a fancy way to describe the billions of conversations happening online all the time. Which is just a fancy way to describe the billions of conversations happening online all the time.

9. Adding a “Like” button to your website is not social media!

11. “ The best way of getting people talking is to make it the best possible experience” The Guardian.

12. The current Social Media landscape

16. 250 million people use Facebook every day from a membership of more than 500 million worldwide, and more than one third of those access the site through mobile.

17. Facebook brand pages attract far higher traffic than official brand websites

18. Twitter launched in 2006!

19. From Stephen Fry's thoughts to the recent super-injunction, the micro-blogging site has changed the way we communicate.

21. Location based services

22. A location-based service (LBS) is an information service that makes use of the geographical position of your mobile device.

23. Foursquare enables users to have access to community-created advice on what is worth doing.

26. Social media is changing the way we communicate…

27. 2010 saw an evolution in the way people consume on mobile and across the web.

31. Brand reputation

32. Newcastle United set Twitter guidelines for players.

33. 2011 the year of Mobile!

34. Remember this?

38. How can business benefit from Social Media?

53. Social media tactics employed

54. Use of Facebook

55. Use of Twitter

56. 54% of companies now use some sort of Buzz monitoring tool

57. Companies are often neglecting to dedicate enough resources to manage social media.

58. Social tools

60. The future…

61. "Social is not just about sharing connections, it's about providing different ways for people to interact and 2011 will see more and more things become social.” Sophy Silver - Facebook's UK & Ireland PR chief.

62. Facebook's on-site payment system, which is currently used only for gaming, may be extended to be used with on-site commerce

63. Twitter is reportedly in talks with potential purchasers, including Facebook and Google, over an acquisition which would value the micro-blogging site at $10bn.