Twf homepagedesign sb_okey

Hi, I’m Emily Lonigro ,[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Big problems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Specific to Nonprofits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why are these big problems? ,[object Object],[object Object],[object Object]

How to fix these problems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Your Audiences ,[object Object],[object Object],[object Object]

Thinking about customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Let’s do some user testing now

Audiences Audience Need Solution Utility Ongoing

GOALS, goals and more goals PAGE ACTION GOAL HOW HOME sign up for newsletter fill out sub request pop-out window with info ABOUT connect on linked in click on a button headlines, subheads, bullet copy SERVICES email quote request big, huge button to form page great copy, before & after, list of services

What’s really cool about this

Usability rationale ,[object Object],[object Object],[object Object],[object Object],[object Object]

Usability best practices ,[object Object],This is a headline This is a subhead And some body copy CALL TO ACTION

Usability best practices ,[object Object],[object Object],[object Object],[object Object]

Usability best practices ,[object Object],[object Object]

Usability Best Practices ,[object Object],[object Object],[object Object]

Usability best practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Purpose of your homepage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content structure ,[object Object],[object Object],[object Object],[object Object]

How does this content and usability stuff fit into design? ,[object Object],[object Object],[object Object],[object Object]

Design best practices ,[object Object],[object Object]

Design best practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

Design best practices ,[object Object],[object Object],[object Object],[object Object]

Let’s make some wireframes. ,[object Object],[object Object],[object Object]

Leave design to the professionals Would you hire your neighbor to build you a house because he likes to tinker around in the garage? No.

Word list ,[object Object],[object Object],[object Object]

Sally’s great word list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Image search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Color palettes ,[object Object]

Recap: steps to redesign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advanced topics - web analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advanced topics - multivariate testing ,[object Object],Headline one Headline two Headline three GO SUMBIT SEND +

Why testing is hard ,[object Object],IT Dept says: You want to put CODE on MY pages? No way. Designer says: My design is rock solid. You’re an idiot and don’t know anything about design. Marketing says: I know what I’m doing. You want to prove me wrong? No way! So present it to the BOSS: Long term, we can make more money/get more signups/ for a minimum cost. It’s stupid not to do it. Oh, and the utility is free.

Advanced topics: SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object]

Twf homepagedesign sb_okey

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