This document provides guidance on defining the audience and creating user scenarios when starting a new website. It recommends focusing on the audience and their goals rather than your own needs. The key steps are: 1) Define the audience by creating a list of user types and getting input from others; 2) Rank the audience list and set goals; 3) Create multiple scenarios from the perspective of different user types to understand their experience on the site; and 4) Document all findings in a design document to share with stakeholders. The goal is to understand the audience and envision how different users will interact with the site.

1. Information Tutorial Lesson 2 Architecture