This document is a pitch for a documentary about vintage cars. It proposes a 5-part reflexive documentary that would educate viewers about how vintage cars have evolved over time and increased in value (Paragraph 1). As a reflexive documentary, it would acknowledge the filmmaker's presence and provide narrative guidance to engage viewers (Paragraph 2). The target audience would be people aged late teens to adults, especially older males, interested in cars and history (Paragraph 3). An on-screen documentarian would narrate to more easily teach the audience about vintage cars (Paragraph 4). The BBC channel would be most suitable in the evening for maximum viewership (Paragraph 5). Similar car documentaries provide examples to learn conventions from for this unique documentary idea

1. PITCH FOR VINTAGE
CARS DOCUMENTARY
By Emily Thompson

2. MAIN IDEA
o Vintage cars – old fashioned (how they have changed throughout
the years and gone up in value.
o History of the car industry, five part documentary – our documentary
can focus on vintage side of cars. How they have become more
popular and become more valuable/expensive.
o Documentary will interest people who are interested in cars,
evolution of cars and history of cars.
o Documentary idea has not been done before in this way so is unique
and different.
OLD
FASHIONED!!
MODERN!!

3. MODE OF DOCUMENTARY
o The mode of our documentary would be reflexive. This means the
filmmaker can acknowledge the presence in front of the camera.
o Narrative guidance can be given by the documentarian.
o Fits in to the documentary theme as we will be trying to educate our
target audience about vintage and classic cars.
o This means this type of documentary will work better for us as we are
not observing or exposing anything so no other mode will fit with the
chosen theme.
o There ill be more of an emphasis on the encounter between the
filmmaker and the viewer instead of the filmmaker and the subject –
therefore engages and interests the viewer.
o Reflexive documentaries tend to focus on realism and facts which is
what we are trying to portray in our documentary about the subject
of cars.

4. TARGET AUDIENCE
o Main target audience will range from late teens to adults. However
mostly an older generation as more of an interest in the chosen topic.
o Again we will aim the documentary at both female and male
however we believe males will be more likely to enjoy and take
interest to this type of documentary.
o We will make sure we meet the target audiences needs by following
the typical styles of documentary within this genre.

5. NARRATOR/ON-SCREEN
DOCUMENTARIAN
o We have chosen to have an on-screen documentarian as we
believe due to wanting to teach and educate our target audience
we feel it will be easier to do this by having someone talking directly
to them.
o Also this will be more engaging for our target audience and narrative
guidance can be easily given through having an on screen
documentarian.

6. CHANNEL MOST SUITABLE
o There are many similar documentaries that have been produced on
television. They have been on a range of channels including channel
5, ITV and BBC.
o We believe the most suitable channel would be BBC as most of our
target audience would be watching from this channel.
o As a group we decided that an evening time would suit us best to air
the documentary as we would get the most viewers at this time –
when people are home from work etc.

7. SIMILAR STYLES/DOCUMENTARIES
o There are thousands of similar documentaries in the fact that it will be
reflexive as this is one of the most popular modes of documentaries.
o However, there are not a great deal of car documentaries out there
the same as our idea as most are on the racing industry, for example
‘Senna’.
o Similar documentaries of out theme include: ‘Urban Outlaw’, ‘Love
the Beast’, ‘364 Days’ and ‘Morris – a Minor Documentary’.
o We can gain ideas from these documentaries and make our
documentary the best it can be by seeing the codes and
conventions of a similar documentary.