The document discusses the importance of word choice in writing and provides examples. It notes there are over 460,000 words in the English language to choose from. The specific words an author selects can create vivid images, engage readers, and make a story memorable. Instead of using generic words like "said", more evocative verbs like "whispered" or "cried" should be used. Sensory details that describe sounds, sights, textures, smells and tastes can also enhance writing. An activity prompts revising a paragraph by replacing bland words to make the story more lively and engaging for readers.