This document summarizes the value of using Facebook to promote a dental practice. It discusses how dentists can reach new patients and stay top of mind by updating their Facebook page with office news and engaging in conversations. Building relationships on Facebook allows dentists to get to know patients outside of the office. The document promotes a service called Likeable Dentists that helps dental practices succeed on Facebook through patient ambassador marketing kits, targeted Facebook ad campaigns, content creation and management, and request forms. Practices can pay $1,800 annually or $189 per month to access these services.

1. Why Dentists Should Use Facebook to
Become More Likeable and Profitable
Presented by
Megan McMahon, Product Manager
likeabledentists.com
Facebook.com/likeabledentists
@LikeableDentist

2. The Value of Facebook for Dentists

3. 1. Reach New Patients
• Bringing in new patients is important in any practice
• Connecting on Facebook can result in a new patient noticing you,
interacting with you, and hopefully calling you

4. HOW TO: Reach New Patients
Highlight your office!
• Update your Facebook page with office news, photos, and updates

5. 2. Stay Top of Mind
• Facebook lets you have a conversation with your patients everyday
• Stay at the top of the News Feed and you’ll stay top of mind which
will lead to more frequent patient visits and LESS cancellations

6. HOW TO: Stay Top of Mind
Engage in Conversation Outside of the Office

7. 3. Build Relationships
• As a dentist, there’s no time to build relationships outside of the
office but Facebook makes this easy
• Get to know new patients, talk to old ones, and even find
prospective patients through Facebook

8. HOW TO: Build Relationships
Connect with Your Offline Community Online
• Bring your patient relationships full circle by getting people offline
to LIKE you online!

9. Introducing…
5 Ways Likeable Dentists can Help Achieve
Success on Facebook

10. Practice Marketing: Turn Patients Into Ambassadors
Kit Includes:
• Buttons, table tents, window cling, orange thumb and business cards
• Best practices guide for how to use Facebook

11. Facebook Ad Campaigns
• Hypertargeted ads for YOUR page
• Will be seen by Facebook users within a 10 mile radius of your office
• Your page will grow each month no matter what!

12. Friends of Connections Ads
• Friends of Connections ads show up to the friends of the people who are
already fans of your page
• Consider this social media word of mouth for your practice
• The average Facebook user has 150 friends. So even 40 “likes” means
6,000 recommendations

13. Content Creation, Management, & Distribution
• Content for your Facebook page will be written and scheduled by
Likeable Dentists
• You can review, edit, and delete this content as you see fit

14. Request an Appointment
Custom Applications include:
• Appointment Requests – Get new patients right from your Facebook page
• Office Information, Photos, Videos, and more

15. Likeable Education
• Free monthly webinars on social media trends
• Walk-throughs of updates to Likeable Dentists
• 24/7 access to Likeable Dentists webinars and support

16. Ready to Get Started?
PAY $1,800.00 FOR ONE YEAR
OR
$2,268.00 (paid monthly at $189 / month)
+ $100 one-time setup fee for both options
• Talk to your Henry Schein Representative or call 212-359-4347
Sold Exclusively with

17. Thank You!
Request a free 30 minute consultation TODAY!
Email us at:
learnmore@likeabledentists.com
OR
Call us:
212-359-4347