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THE NEW MARKETING REALITY:
VISUAL CONTENT
PRESENTED BY
CARA FRIEDMAN, SR. DIRECTOR, MARKETING
TUESDAY, JULY 23, 2013
http://slideshare.com/likeable
http://likeable.com
#likeable
TODAY'S PRESENTER
Cara Friedman
Senior Director, Marketing
Likeable Media
@Caraizzle
#likeable
WHAT'S INSIDE
• Meet Likeable
• Overview of Content Marketing
• What is Visual Content?
• Brands and Visual Content
#likeable
• Do’s And Don’t’s For Visual
Content
• Visual Content in 5 Easy Steps
• Q&A, Feedback & Grand Prize
HAVE A QUESTION?
Tweet questions to @LikeableMedia
or use the hashtag #likeable
Ask questions on our Facebook page
at fb.com/LikeableMedia
Use the chat bar in GoToWebinar to
ask questions!
#likeable
MEET LIKEABLE
TIMELINE
#likeable
MEET OUR CLIENTS
#likeable
SOCIAL MEDIA STATS
#likeable
FACEBOOK STATS
#likeable
WHY INVEST IN SOCIAL
MEDIA?
• Raise awareness, increase retention, and drive leads
• Control, moderate, and get involved
• Identify the positive and turn around the negative
• Gain knowledge and insight through social media
• Allow your brand to exercise the two meanings of likeable
#likeable
WHAT IS CONTENT
MARKETING?
CONTENT MARKETING DEFINED
Joe Pulizzi, Content
Marketing Institute
“Content marketing is a marketing technique
of creating and distributing relevant and
valuable content to attract, acquire, and
engage a clearly defined and understood
target audience – with the objective of driving
profitable customer action.”
#likeable
CONTENT MARKETING DEFINED
Susan Gunelius,
KeySplash Creative, Inc.
“Content marketing is the process of indirectly and directly
promoting a business or brand through value-added text,
video, or audio content both online and offline. It can come in
long-form (such as blogs, articles, ebooks, and so on),
short-form (such as Twitter updates, Facebook updates,
images, and so on), or conversational-form (for example,
sharing great content via Twitter or participating in an active
discussion via blog comments or through an online forum).”
#likeable
CONTENT MARKETING DEFINED
Jason Falls, Social
Media Explorer
“Content marketing is using any type of
content (newsletters, blog posts, white papers,
videos, Tweets, podcasts, wall posts) to attract
an audience you wish to market to. Capturing
their attention through great content gives you
the opportunity to present calls-to-action to
them to purchase or try your product or service.”
#likeable
#likeable
CONTENT MARKETING STATS
Articles
with
images get
94% more
views.
44% of
respondents to a
2012 study by ROI
Research said
they are more
likely to engage
with brands if they
post pictures.
Social media sites
and blogs reach 8
out of 10 of all
U.S. Internet
users and account
for 23% of all time
spent online.
78% of consumers
feel that
organizations
behind the content
are interested in
building good
relationships.
Interesting
content is a
top 3 reason
people follow
brands on
social media.
Dr. William J. Ward, a social media
professor at Syracuse University
THE EVOLUTION OF CONTENT
“Blogs were one of the earliest forms of social
networking where people were writing 1,000 words.
When we moved to status updates on Facebook, our
posts became shorter. Then micro-blogs like Twitter
came along and shortened our updates to 140
characters. Now we are even skipping words
altogether and moving towards more visual
communication with social-sharing sites like Pinterest.”
#likeable
THE EVOLUTION OF CONTENT
FACEBOOK ESTABLISHES BASIC FLUENCY IN CONTENT CREATION
2008 marked a paradigm shift in the evolution of the
web, when Facebook achieved the critical mass of
actively engaged users.
This began the march to full scale assimilation of the
Facebook platform into the lives of every user on the
web.
Facebook empowered users to synergistically
communicate and share through a highly rewarding
feedback system of status updates, comments, and
likes that established a basic level of fluency with
the content creation process.
#likeable
THE EVOLUTION OF CONTENT
CONTENT PLATFORMS BECOME MORE PERSONALIZED
Next, content platforms like Tumblr,
Posterous, and WordPress came onto
the scene.
These platforms enabled users to evolve
the low-friction, low cognitive investment
content creation on Facebook (i.e. status
updates, likes, posting photos, etc.) into
a more substantive medium of
aesthetically controlled branded sites.
For example, a user’s own Tumblr blog
had a templated design which made the
site more reflective of the user’s
personality.
#likeable
THE EVOLUTION OF CONTENT
LEVERAGING A CLASS OF CONTENT CREATORS
Tumblr was the first of these platforms to solve the audience acquisition problem by
building a centralized content feed that proactively introduced other platform users to
new content & thereby created an internal demand source that rewarded content
creators.
Synergistically, Tumblr and other platforms created sharing systems that created a
highly engaging feedback system that rewarded the content creators with social
validation (i.e. follows, likes, reblogs, Tweets, Facebook shares, etc.) & promoted the
content to seemingly exponentially larger audiences.
#likeable
THE EVOLUTION OF CONTENT
IMAGE INTENSIVE CONTENT CREATION
This scale of content creation has caused a certain information overload in web users
that has given rise to one of the most interesting developments in web history – the
rise of visually-driven content consumption.
Text is expensive to consume as it requires the reader
to invest cognitive resources in it’s consumption. The
rise of image based content creation enables massive
audiences to instantly parse billions of stimuli (i.e.
pixels in an image) and instantaneously make logic
associations that provide context and information in a
way that text never could.
This is changing how we relate to and interact with the web. It’s becoming intensely
image-based and visual, which is a good thing. The visual cortex is an incredibly
powerful tool and enables users to consume far more content, data, and information to
compensate for the information overload.
Corkcicle*
#likeable
EXAMPLES OF
CONTENT MARKETING
*client
Extra Space*
#likeable
EXAMPLES OF
CONTENT MARKETING
*client
WHAT IS VISUAL
CONTENT?
VISUAL CONTENT DEFINED
#likeable
#likeable
Visual content is any content that is not
written word or text-heavy, such as comics,
memes, infographics, photos, or videos.
Visual content is any content that is not
written word or text-heavy, such as
comics, memes, infographics, photos,
or videos.
Visual content marketing is the
utilization of images to engage your
prospects through the buying cycle.
VISUAL CONTENT:
SNAPCHAT
SAMPLE FACT SOME HASHTAG
Snapchat is a photo messaging application
in which users can take photos, record
videos, add text and drawings, and send
them to a list of recipients. Users set a
time limit for how long recipients can view
their Snaps, ranging from up to 10
seconds to as little as 1 second, after
which they will be deleted from the
recipient's device.
#likeable
VISUAL CONTENT:
VINE
SAMPLE FACT#likeable
Vine is a mobile app owned by
Twitter that enables its user to
create and post 6-second video
clips. Since its release in January
2013, Vine has accumulated 13
million users and was the most
downloaded app in Apple’s app
store in April 2013.
VISUAL CONTENT:
INSTAGRAM
SAMPLE FACT
Instagram is the most popular mobile
photo sharing app where over 40 million
photos are posted daily. Recently,
Instagram released its video feature,
which allows the user to make a 15-
second video to share with their followers.
#likeable
VISUAL CONTENT:
GIFs
SAMPLE FACT#likeable
GIFs are compressed image files that
take the form of small icons and animated
images. They can be can be quickly
transmitted over a network or the Internet
and are often seen on web pages.
Tumblr and Reddit have become popular
platforms for sharing GIFs, which are
generally no longer than about 10
seconds.
VISUAL CONTENT:
PINTEREST
SAMPLE FACT#likeable
Pinterest is a photo-sharing website and
social network where you can pin things
of interest to you on pinboards.
Followers can view your pinboards and
pinned content, repinning if they like
anything they see.
POLL #1
SAMPLE FACT SOME HASHTAG#likeable
Pinterest
Tumblr
Vine
Instagram
Which of the aforementioned social networks do you think will
see the largest increase in brand presence by the end of 2013?
BRANDS AND VISUAL
CONTENT
COCA-COLA
#likeable
Coca-Cola used short form content in its
"Twelve Days of GIFs" campaign during
Christmas. GIFs are spectacular because
of their ability to tell a bite-sized story within
a few seconds. Because of this campaign,
Coca-Cola increased their Tumblr
presence while bringing the essence of
their brand to life.
URBAN
OUTFITTERS
Urban Outfitters uses Vine to show
customers how their products can be
used—whether it is nail polish or a
couch that can turn into a bed or
decorating pillows, their Vine is
creative and engaging and knows
exactly how to use those six seconds
to make a lasting impression.
#likeable
ADIDAS
Adidas created a Tumblr page
that engages consumers
visually with pictures of their
latest and most eye-catching
products. Each image links
back to the official Adidas
online store so the customers
can purchase the items that
they liked.
#likeable
TACO BELL
Taco Bell sends out mass
Snapchats to their customers of
their newest foods, such as the
Doritos taco. This is effective in
establishing a personal relationship
with customers and was extremely
innovative on Taco Bell’s part since
no one had previously seen
Snapchat as an app that brands
could use.
#likeable
SODASTREAM
Sodastream* uses Instagram to share
photos of the drinks people can make
using their Sodastream. Since
Instagram recently released a video
feature, Sodastream has also posted
videos of drinks being made.
#likeable
*client
DO’S & DON'T’S
DO: BE CREATIVE
SAMPLE FACT SOME HASHTAG#likeable
Short content means you have to be
extra creative in order to get your
point across. Since you only have a
certain number of characters or
seconds, you have to use that time
and space wisely to say what you
want to say.
DO: KNOW YOUR AUDIENCE
SAMPLE FACT SOME HASHTAG#likeable
Knowing which demographics your
brand is reaching out to is extremely
important. Something like Pinterest
might appeal to older women, but
Vine might appeal to a younger
group.
DO: EXPERIMENT
SAMPLE FACT SOME HASHTAG#likeable
While you should know your
target audience and choose
platforms based on that, you
never know until you try. You
might not think your brand will
work on something like Vine or
Snapchat, but it’s worth a shot.
DON'T: TRY TOO HARD
SAMPLE FACT SOME HASHTAG#likeable
If the voice of your brand doesn’t fit on
a certain platform, don’t push too hard
to make it work. Use the platforms that
do work and focus on those instead of
wasting energy on something that
doesn’t work with your brand.
SAMPLE FACT SOME HASHTAG#likeable
If something is meant for a longer
platform, like a blog post or a
YouTube video, don’t squeeze it into
140 characters or 6 seconds. The
message won’t be conveyed properly
and you won’t get your full point
across. Short-form content is great,
but it’s not always what works!
DON'T: COMPRESS TOO MUCH
DON'T: ONLY ADVERTISE
SAMPLE FACT SOME HASHTAG#likeable
This is the general rule for all social media,
but it is particularly true for Instagram since
it can both bother and bore users and even
spark a social backlash. Instead, focus on
sharing facts and features about the brand
in a friendly and casual way. This is much
more appealing to the Instagram audience
because it positions the brand as one that
engages with its community rather than
one that only cares about sales and
success.
DO’S AND DON'T’S
SAMPLE FACT SOME HASHTAG#likeable
Do
Be Creative
Know Your Audience
Experiment
Don't
Try Too Hard
Compress Too Much
Only Advertise
VISUAL CONTENT
MARKETING IN
5 EASY STEPS
POLL #2
SAMPLE FACT SOME HASHTAG#likeable
Gives Your Brand an Identity
Drives User Engagement
Condenses/Explains Large Amounts Of Information
Creates Opportunities for User-Generated Content
Drives Referrals And Purchases
Which is the most important reason for marketers to invest
in visual content?
STEP 1: BRAINSTORM
#likeable
STEP 2: PUT PROCESSES IN PLACE
#likeable
STEP 3: DETERMINE THE BEST WAYS TO
INTEGRATE IMAGERY
#likeable
STEP 4: MAXIMIZE RELEVANCE OF YOUR CONTENT
#likeable
STEP 5: INCORPORATE CUSTOMERS
#likeable
“WHY IT PAYS TO BE
LIKEABLE”
SAMPLE FACT SOME HASHTAG
#likeable
On August 14, New York Times bestselling
author Dave Kerpen will show you how
businesses are achieving amazing results
with creative social business strategies. He’ll
explore what today’s consumers expect from
organizations and ways you can exceed
customer expectations. You’ll discover how
responsiveness, transparency, true
engagement and storytelling can make your
brand likeable – and profitable. The result:
You will walk away energized with actionable
ideas to take your social strategy to the next
level - and build your business!
Sign up at www.nfib.com/webinars/likeable!
REQUEST OUR FREE
E-BOOK
SAMPLE FACT SOME HASHTAG
#likeable
THANK YOU!
Questions? Feedback? Grand Prize!
CARA FRIEDMAN, SR, DIRECTOR, MARKETING
http://likeable.com
http://FB.com/likeablemedia
@likeablemedia

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The New Marketing Reality: Visual Content

  • 1. THE NEW MARKETING REALITY: VISUAL CONTENT PRESENTED BY CARA FRIEDMAN, SR. DIRECTOR, MARKETING TUESDAY, JULY 23, 2013 http://slideshare.com/likeable http://likeable.com #likeable
  • 2. TODAY'S PRESENTER Cara Friedman Senior Director, Marketing Likeable Media @Caraizzle #likeable
  • 3. WHAT'S INSIDE • Meet Likeable • Overview of Content Marketing • What is Visual Content? • Brands and Visual Content #likeable • Do’s And Don’t’s For Visual Content • Visual Content in 5 Easy Steps • Q&A, Feedback & Grand Prize
  • 4. HAVE A QUESTION? Tweet questions to @LikeableMedia or use the hashtag #likeable Ask questions on our Facebook page at fb.com/LikeableMedia Use the chat bar in GoToWebinar to ask questions! #likeable
  • 10. WHY INVEST IN SOCIAL MEDIA? • Raise awareness, increase retention, and drive leads • Control, moderate, and get involved • Identify the positive and turn around the negative • Gain knowledge and insight through social media • Allow your brand to exercise the two meanings of likeable #likeable
  • 12. CONTENT MARKETING DEFINED Joe Pulizzi, Content Marketing Institute “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” #likeable
  • 13. CONTENT MARKETING DEFINED Susan Gunelius, KeySplash Creative, Inc. “Content marketing is the process of indirectly and directly promoting a business or brand through value-added text, video, or audio content both online and offline. It can come in long-form (such as blogs, articles, ebooks, and so on), short-form (such as Twitter updates, Facebook updates, images, and so on), or conversational-form (for example, sharing great content via Twitter or participating in an active discussion via blog comments or through an online forum).” #likeable
  • 14. CONTENT MARKETING DEFINED Jason Falls, Social Media Explorer “Content marketing is using any type of content (newsletters, blog posts, white papers, videos, Tweets, podcasts, wall posts) to attract an audience you wish to market to. Capturing their attention through great content gives you the opportunity to present calls-to-action to them to purchase or try your product or service.” #likeable
  • 15. #likeable CONTENT MARKETING STATS Articles with images get 94% more views. 44% of respondents to a 2012 study by ROI Research said they are more likely to engage with brands if they post pictures. Social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all time spent online. 78% of consumers feel that organizations behind the content are interested in building good relationships. Interesting content is a top 3 reason people follow brands on social media.
  • 16. Dr. William J. Ward, a social media professor at Syracuse University THE EVOLUTION OF CONTENT “Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.”
  • 17. #likeable THE EVOLUTION OF CONTENT FACEBOOK ESTABLISHES BASIC FLUENCY IN CONTENT CREATION 2008 marked a paradigm shift in the evolution of the web, when Facebook achieved the critical mass of actively engaged users. This began the march to full scale assimilation of the Facebook platform into the lives of every user on the web. Facebook empowered users to synergistically communicate and share through a highly rewarding feedback system of status updates, comments, and likes that established a basic level of fluency with the content creation process.
  • 18. #likeable THE EVOLUTION OF CONTENT CONTENT PLATFORMS BECOME MORE PERSONALIZED Next, content platforms like Tumblr, Posterous, and WordPress came onto the scene. These platforms enabled users to evolve the low-friction, low cognitive investment content creation on Facebook (i.e. status updates, likes, posting photos, etc.) into a more substantive medium of aesthetically controlled branded sites. For example, a user’s own Tumblr blog had a templated design which made the site more reflective of the user’s personality.
  • 19. #likeable THE EVOLUTION OF CONTENT LEVERAGING A CLASS OF CONTENT CREATORS Tumblr was the first of these platforms to solve the audience acquisition problem by building a centralized content feed that proactively introduced other platform users to new content & thereby created an internal demand source that rewarded content creators. Synergistically, Tumblr and other platforms created sharing systems that created a highly engaging feedback system that rewarded the content creators with social validation (i.e. follows, likes, reblogs, Tweets, Facebook shares, etc.) & promoted the content to seemingly exponentially larger audiences.
  • 20. #likeable THE EVOLUTION OF CONTENT IMAGE INTENSIVE CONTENT CREATION This scale of content creation has caused a certain information overload in web users that has given rise to one of the most interesting developments in web history – the rise of visually-driven content consumption. Text is expensive to consume as it requires the reader to invest cognitive resources in it’s consumption. The rise of image based content creation enables massive audiences to instantly parse billions of stimuli (i.e. pixels in an image) and instantaneously make logic associations that provide context and information in a way that text never could. This is changing how we relate to and interact with the web. It’s becoming intensely image-based and visual, which is a good thing. The visual cortex is an incredibly powerful tool and enables users to consume far more content, data, and information to compensate for the information overload.
  • 24. VISUAL CONTENT DEFINED #likeable #likeable Visual content is any content that is not written word or text-heavy, such as comics, memes, infographics, photos, or videos. Visual content is any content that is not written word or text-heavy, such as comics, memes, infographics, photos, or videos. Visual content marketing is the utilization of images to engage your prospects through the buying cycle.
  • 25. VISUAL CONTENT: SNAPCHAT SAMPLE FACT SOME HASHTAG Snapchat is a photo messaging application in which users can take photos, record videos, add text and drawings, and send them to a list of recipients. Users set a time limit for how long recipients can view their Snaps, ranging from up to 10 seconds to as little as 1 second, after which they will be deleted from the recipient's device. #likeable
  • 26. VISUAL CONTENT: VINE SAMPLE FACT#likeable Vine is a mobile app owned by Twitter that enables its user to create and post 6-second video clips. Since its release in January 2013, Vine has accumulated 13 million users and was the most downloaded app in Apple’s app store in April 2013.
  • 27. VISUAL CONTENT: INSTAGRAM SAMPLE FACT Instagram is the most popular mobile photo sharing app where over 40 million photos are posted daily. Recently, Instagram released its video feature, which allows the user to make a 15- second video to share with their followers. #likeable
  • 28. VISUAL CONTENT: GIFs SAMPLE FACT#likeable GIFs are compressed image files that take the form of small icons and animated images. They can be can be quickly transmitted over a network or the Internet and are often seen on web pages. Tumblr and Reddit have become popular platforms for sharing GIFs, which are generally no longer than about 10 seconds.
  • 29. VISUAL CONTENT: PINTEREST SAMPLE FACT#likeable Pinterest is a photo-sharing website and social network where you can pin things of interest to you on pinboards. Followers can view your pinboards and pinned content, repinning if they like anything they see.
  • 30. POLL #1 SAMPLE FACT SOME HASHTAG#likeable Pinterest Tumblr Vine Instagram Which of the aforementioned social networks do you think will see the largest increase in brand presence by the end of 2013?
  • 32. COCA-COLA #likeable Coca-Cola used short form content in its "Twelve Days of GIFs" campaign during Christmas. GIFs are spectacular because of their ability to tell a bite-sized story within a few seconds. Because of this campaign, Coca-Cola increased their Tumblr presence while bringing the essence of their brand to life.
  • 33. URBAN OUTFITTERS Urban Outfitters uses Vine to show customers how their products can be used—whether it is nail polish or a couch that can turn into a bed or decorating pillows, their Vine is creative and engaging and knows exactly how to use those six seconds to make a lasting impression. #likeable
  • 34. ADIDAS Adidas created a Tumblr page that engages consumers visually with pictures of their latest and most eye-catching products. Each image links back to the official Adidas online store so the customers can purchase the items that they liked. #likeable
  • 35. TACO BELL Taco Bell sends out mass Snapchats to their customers of their newest foods, such as the Doritos taco. This is effective in establishing a personal relationship with customers and was extremely innovative on Taco Bell’s part since no one had previously seen Snapchat as an app that brands could use. #likeable
  • 36. SODASTREAM Sodastream* uses Instagram to share photos of the drinks people can make using their Sodastream. Since Instagram recently released a video feature, Sodastream has also posted videos of drinks being made. #likeable *client
  • 38. DO: BE CREATIVE SAMPLE FACT SOME HASHTAG#likeable Short content means you have to be extra creative in order to get your point across. Since you only have a certain number of characters or seconds, you have to use that time and space wisely to say what you want to say.
  • 39. DO: KNOW YOUR AUDIENCE SAMPLE FACT SOME HASHTAG#likeable Knowing which demographics your brand is reaching out to is extremely important. Something like Pinterest might appeal to older women, but Vine might appeal to a younger group.
  • 40. DO: EXPERIMENT SAMPLE FACT SOME HASHTAG#likeable While you should know your target audience and choose platforms based on that, you never know until you try. You might not think your brand will work on something like Vine or Snapchat, but it’s worth a shot.
  • 41. DON'T: TRY TOO HARD SAMPLE FACT SOME HASHTAG#likeable If the voice of your brand doesn’t fit on a certain platform, don’t push too hard to make it work. Use the platforms that do work and focus on those instead of wasting energy on something that doesn’t work with your brand.
  • 42. SAMPLE FACT SOME HASHTAG#likeable If something is meant for a longer platform, like a blog post or a YouTube video, don’t squeeze it into 140 characters or 6 seconds. The message won’t be conveyed properly and you won’t get your full point across. Short-form content is great, but it’s not always what works! DON'T: COMPRESS TOO MUCH
  • 43. DON'T: ONLY ADVERTISE SAMPLE FACT SOME HASHTAG#likeable This is the general rule for all social media, but it is particularly true for Instagram since it can both bother and bore users and even spark a social backlash. Instead, focus on sharing facts and features about the brand in a friendly and casual way. This is much more appealing to the Instagram audience because it positions the brand as one that engages with its community rather than one that only cares about sales and success.
  • 44. DO’S AND DON'T’S SAMPLE FACT SOME HASHTAG#likeable Do Be Creative Know Your Audience Experiment Don't Try Too Hard Compress Too Much Only Advertise
  • 46. POLL #2 SAMPLE FACT SOME HASHTAG#likeable Gives Your Brand an Identity Drives User Engagement Condenses/Explains Large Amounts Of Information Creates Opportunities for User-Generated Content Drives Referrals And Purchases Which is the most important reason for marketers to invest in visual content?
  • 48. STEP 2: PUT PROCESSES IN PLACE #likeable
  • 49. STEP 3: DETERMINE THE BEST WAYS TO INTEGRATE IMAGERY #likeable
  • 50. STEP 4: MAXIMIZE RELEVANCE OF YOUR CONTENT #likeable
  • 51. STEP 5: INCORPORATE CUSTOMERS #likeable
  • 52. “WHY IT PAYS TO BE LIKEABLE” SAMPLE FACT SOME HASHTAG #likeable On August 14, New York Times bestselling author Dave Kerpen will show you how businesses are achieving amazing results with creative social business strategies. He’ll explore what today’s consumers expect from organizations and ways you can exceed customer expectations. You’ll discover how responsiveness, transparency, true engagement and storytelling can make your brand likeable – and profitable. The result: You will walk away energized with actionable ideas to take your social strategy to the next level - and build your business! Sign up at www.nfib.com/webinars/likeable!
  • 53. REQUEST OUR FREE E-BOOK SAMPLE FACT SOME HASHTAG #likeable
  • 54. THANK YOU! Questions? Feedback? Grand Prize! CARA FRIEDMAN, SR, DIRECTOR, MARKETING http://likeable.com http://FB.com/likeablemedia @likeablemedia

Hinweis der Redaktion

  1. What is your business trying to say via its social media presence? What actions do you want potential and current customers to take?
  2. Once you’ve brainstormed the types of images that will help tell your business’s story and generate engagement with customers, lay the framework for integrating imagery into your social media strategy.
  3. Imagery should be used to enhance social media channels that you are already using, as well as to introduce your brand to new sites like Pinterest and Instagram that are more exclusively image-focused.
  4. Whatever social networks you engage, learn how it works so your business can take advantage of all the work you’re putting in. You want to ensure you don’t stick out by failing to know how to participate.
  5. Find ways to encourage customers to share original photo content related to your business: it not only engages them, but provides you with new imagery to use.