2. GOAL
âą 30,000 fans by March 2012 (start date November 15st2011).
âą Spread awareness through samples of new products.
3. STRATEGY
âąFan-gated trial sample of a new product (Sulfur Mask) to spark
growth and promote new product.
âą Make this offer as sharable as possible on Twitter and
Facebook to ignite viral spread of this deal.
4. RESULT
âą Ended up with 41,000 fans by November 30th and 67,000 fans
by December 31st with under $1100.00 dollars spent on
advertising.
âą Fans shared offer on Twitter over 1000 times, and shared over
500 times on Facebook.
âą For 1 week, AcneFreeâs âTalking About Thisâ Metric was higher
than their page likes & higher than any other brand in their
category.
âąCurrently, AcneFree is approaching 90,000 Facebook fans.
8. PEOPLE TALKING ABOUT
ACNEFREE
Impressions âą 2,347,892
Clicks âą 1750
Cost per Click âą $0.36
Connections âą 1902
Costs per Connections âą $0.34
Click Through Rate âą 0.085%
New likes during ad
âą 40,876
period
Data from kick-off date through November 30, 2011.
9. PEOPLE TALKING ABOUT
ACNEFREE
Facebook Fan
âą 47,083
Count
People Talking
âą 47,987
About This
Data from kick-off date through November 30, 2011.
http://fb.com/acnefree