O design responsivo trata-se da adaptação do design de um website a todos os dispositivos móveis nos quais ele pode ser divulgado.

1. The control which designers know in the print medium,
and often desire in the web medium, is simply a function
of the limitation of the printed page. We should embrace
the fact that the web doesn’t have the same constraints,
and design for this flexibility. But first, we must “accept
the ebb and flow of things.”
—John Allsopp, “A Dao of Web Design”

2. The Ghost of Web
Design Past
• Fixed width sites
• Desktop only browsing
• esign for the fold
D
• 56k—Bee-boop...screetch!
The Ghost of Web
Design Present
• Multiple formats and screen sizes
• rowse anywhere: Home, office,
B
mobile
• igher overall bandwidths
H
• ser responsiveness and
U
participation

3. enter
Responsive
Web Design

4. or better yet,
Fluid Web Design

5. The Basics of Responsive Web Design
• Adapting the layout to suit different screen sizes, from
widescreen desktops to tiny phones
• Resizing images to suit the screen resolution
• Serving up lower-bandwidth images to mobile devices
• Simplifying page elements for mobile use
• Hiding non-essential elements on smaller screens
• roviding larger, finger-friendly links and buttons for
P
mobile users
• etecting and responding to mobile features such as
D
geolocation and device orientation.

6. foodsense.is
Desktop iPad
• Side navigation items shift to top for iPad
• Tabbed items under photo reduce in size
• ecent tweet and other left side elements
R
are removed

7. foodsense.is
Desktop iPhone/Mobile
• Orients to a single column
• Navigation reverts to text only
• buckets stack each other
4

8. cacaotour.com
Desktop iPad
• arge image is removed to accommodate
L
more important elements
• Navigation shifts
• Other home page elements reordered

9. cacaotour.com
Desktop iPhone/Mobile
• Orients to a single column
• avigation stacks and is center on
N
the home screen

10. bostonglobe.com
Desktop iPad
• columns down to 2, columns more even width
3
• Navigation shifts
• Ads and other support elements moved

11. bostonglobe.com
Desktop iPad
• columns down to 2, columns more even width
3
• Navigation shifts
• Ads and other support elements moved

12. bostonglobe.com
Desktop iPhone/Mobile
• Orients to a single column
• avigation changed
N
• Search feature reduced
• Center column becomes main

13. bostonglobe.com
Desktop iPhone/Mobile
• on’t forget the orientation
D
flip!

14. work in GRIDS
• tart from wireframing stage
S
• elps to keep elements aligned and
H
sized correctly for transition into other
formats
• hink proportion and hierarchy: What
T
elements should always be larger/bolder/
more attention then others
• elps the developers, speeds up
H
development time through CSS