Valuable Tips and Strategies from Light of Gold PR to market and perform outreach to other SBS MWBE

1. Tips for Marketing to Other MWBEs
Using an E-mail Campaign and other Outreach
strategies
Debra
Dixon-Anderson
Founder & CEO of
Light of Gold PR
Instagram: @lightofgoldpr
Facebook: @lightofgoldpr
Twitter: @lightofgoldpr
LinkedIn: @lightofgoldpr
Youtube: @lightofgoldpr

2. About Light of Gold PR (we’re a 15 year old
boutique PR Firm)
We Specialize in:
•Public Relations
•Marketing Strategy
•Event Management
•Branding & Digital Tools
•Social Media
•Web Development
•Search Optimization
•Writing & Video
•Reputation Management
And Much More!
Visit us at:
www.lightofgoldpr.com
www.stayingtruetobrandyou.com
www.goldbusinessconnect.com

3. Upcoming Events/Projects
Gold Business Connect Online Community
● Networking and Partnerships
● Mastermind Groups
● Topics Include Certifying Your Business,
Entrepreneurial Growth, Branding, Reputation
Management, Website, Marketing, PR, and More!
Join us at goldbusinessconnect.com!

4. Strategies and Tips to Gain Work with Other
MWBEs (Specifically SBS)
● Attend Online Workshops
○ You can find a lot of the Workshops via eventbrite.com and just join the
list to be alerted about upcoming workshops
○ When you are an MWBE and on the SBS list you’ll be invited to a lot of
workshops
● Check Passport and other MWBE Portals to Search for Opportunities
○ Check for Opportunities Weekly
○ Attend Online Meetings regarding RFPs, not just to find out more about
an RFP (Request for Proposals) that you are bidding on, but to network
○ Form Partnerships and Alliances with other MWBEs to go after big
projects
● Create a Mastermind Group
○ Create a Group to discuss RFPs and go after them together (I am in a
MWBE Mastermind that has collectively booked a quarter of a million
dollars in projects
● Reach out to MWBEs via the SBS MWBE Online Directory

7. Be Systematic and Consistent in your
Outreach
● Make sure you are being Consistent and Systematic in
your Outreach
● Use a CRM (Customer Relationship Management) Tool
● Reach out Monthly after you create an E-mail
Campaign
○ Craft Messaging and Be Targeted
○ Set up Appointments
○ Make Follow-up Calls

8. Thank you!
Contact me, for additional info and tips on Social Networking or to learn more about
our workshops!
Look for more events, workshops, webinars, and books Light of Gold PR! Reach
out to us to sign up or reach out to us if you’d like to book Debra to speak at your
organization.
Visit us at:
www.lightofgoldpr.com
www.goldwellnesscircle.com
www.goldbusinessconnect.com
www.stayingtruetobrandyou.com
Email: lightofgoldpr@gmail.com
Or call us at (212)-786-6838, 646) 399-1678 or call
Debra at (917) 385-1079
Follow us on Twitter, Facebook, LinkedIn, Instagram, Clubhouse
@lightofgoldpr4u and Youtube @ lightofgoldpr