1. THE ART OF THE PITCH
angel.co/ligaya@ligayaya
Nail Your Marketing Slides to Land Funding

2. GOAL
tell the story of how your
unique idea is going to
solve a big problem
angel.co/ligaya@ligayaya

3. PROBLEM
Founders overestimate
market size, diminishing
investor confidence
angel.co/ligaya@ligayaya

4. GUY KAWASAKI RULE
10 slides
20 minutes
30 point font
angel.co/ligaya@ligayaya

5. CONTENT
Introduction
Problem
Mission & Solution
Technology
Business model
Market
Financials
Team
The Ask
Conclusion
angel.co/ligaya@ligayaya

6. CONTENT
Introduction
Problem
Mission & Solution
Technology
Business model
Market
Financials
Team
The Ask
angel.co/ligaya@ligayaya

7. MARKET SIZE
Just how big is the opportunity?
Give your business plan a sense of scale.
angel.co/ligaya@ligayaya
Top Down Bottom UpVS
Research firms
Industry analysts
Market reports
Purchase intent:
Google“size of X industry”
whittle it down
User behavior analysis
User end purchases
Competitor revenues
Extrapolate from small
subset of data
roll it up

8. TOP DOWN:
SLICING THE MARKET
Consumer
Geography
Demography
Enterprise
Vertical
angel.co/ligaya@ligayaya
Market Size
multiply:
# of customers
average quantity
price per unit
BOTTOM UP:
EXTRAPOLATING

9. TOP DOWN:
FRAMEWORK
angel.co/ligaya@ligayaya
SOM
SAM
TAM
Total Available Market
How much money is generated by a
specific segment of the market?
Serviceable Available Market
Whats the value of your niche market?
Serviceable Obtainable Market
What market share can you realistically
capture given sales, distribution, and
competition?

10. QUESTIONS?
angel.co/ligaya@ligayaya
Thank you for your attention