The document proposes rebranding Canadian hemp as Canterpene and marketing it as a healthspan extension supplement for the nutraceutical market. Canterpene would be a proprietary formulation of milled hempseed that captures the biochemical benefits of cannabinoids and terpenes. The founders have patented Canterpene and aim to expand Canadian hemp production to capture the supply chain and distribute Canterpene products targeting anti-aging as a multibillion-dollar market opportunity.
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Canterpene business-pitch-23oct-2012
1. REBRANDING HEMP
FOR THE
NUTRACEUTICAL
MARKET
CANTERPENE AS A
HEALTHSPAN EXTENSION
SUPPLEMENT
2. Original CANTERPENE concept Presented at :
Canadian Hemp Trade Alliance Nov 15-17, 2010
Annual Conference
Winnipeg , Manitoba , Canada
3. REBRAND CANADIAN HEMP AS
CANTERPENE
We link Canadian Hemp
with the messages:
“Extend Health-span
and Lifespan naturally
with cannabis
chemistry”
Canterpene expands
functional chemistry
beyond arginine and
omega3’s to include
cannabinoids and
terpenes
11. WE HAVE PATENTED
CANTERPENE AS A
PROPRIETARY FORMULATION
OF MILLED HEMPSEED
12. CANADIAN HEMP IS LEGAL AND EXEMPT FROM
SCHEDULE 1 REGULATION AS IT IS NEITHER
HERBAL MARIJUANA NOR SYNTHETIC THC
13. THIS GIVES US A MONOPOLY OVER
ALL HEMP CHEMISTRY NOT
SPECIFIC TO OIL AND MEAL
The only conditions under which non seed material can
leave the Canadian farms are captured by the patent
Intellectual property rights can be enforced by USA and
Canadian border security agents
USA government regulators prefer a captive regulated
imported hemp supply that is segregated from their
domestic illegal unregulated cannabis market
Our goal is to expand Canadian hemp production from
50,000 acres now to 500,000 acres within 5 years and
capture 80% of the supply chain from farm to
distribution of finished goods as nutraceuticals
compounded with Canterpene
14. CANTERPENE IS A SOUND
INVESTMENT INTO PERSONAL
PREVENTATIVE MEDICINE
The medical marijuna market is technically illegal
but its existence demonstrates the USA
consumer’s willingness to pay billions of dollars
for cannabis nutraceutical supplements.
The economics of growing hemp by the square
mile and processing hemp by the ton deliver a
product that is economical enough to be
consumed in quantities sufficient to be an
efficacious nutraceutical
15. CANTERPENE PROCESSING ALGORITHM
Processing consists of using a set of portable
processing skids on the farm to:
A :cut and bale and put through a combine harvester
or cut and process using a dehydration and pelleting
procedure to produce an inseparable grain/biomass
patent compliant mixture
B: remill to a fine powder with a Comitrol mill
C: combine with ethanol/water/orange oil solvents to
crack the bioactives by sufficient agitation of a slurry
D: extract hemp oil/bioactive liquid with a decanting
centrifuge and reflux extract by repeating step C to
concentrate the bioactives.
E: combine oil with other ingredients and
encapsulate/bottle/label/package and distribute to
retailer
16. THE BOTTOM LINE:
25-35% TARGET RETURN ON INVESTMENT
MSRP ~ 40.00/ BOTTLE OF 100 750 MG CAPSULES
1-INGREDIENTS – COMPOSITE VALUE OF INGREDIENTS
11.00/BOTTLE = (410.00/GALLON OR 50.00/POUND)
-60/GALLON -TO COST OF GROWING CROP
-160/GALLON -TO BUILD AND OPERATE AND EXPAND
FACILITIES AND EQUIPMENT FLEET TO CONVERT
CROP IN THE FIELD TO OIL/EXTRACT/DERIVATIVES
-90/GALLON -TO PHYTOCHEMICAL R&D/CLINICAL TRIALS
-100/GALLON -TO OVERHEAD/TAXES/RETURN TO INVESTORS
2-ENCAPSULATION/PKGING./BOTTELING /LABELING -9.00/BTL
3-MARKETING -15.00/BOTTLE
4-DISTRIBUTION/SHIPPING -5.00/BOTTLE
AS WE SCALE UP ,
WE WORK EFFICIENCIES INTO EACH LINE ITEM TO PROVIDE
INVESTORS WITH A PROPER RETURN ON INVESTMENT ….DETAILS
IN OUR BUSINESS PLAN
17. CANTERPENE CAN HELP AS A
PREVENTIVE ANTIAGING
STRATEGY
Science has linked numerous compounds
found in Canterpene with beneficial effects
on the diseases resulting from “normal”
aging
Canterpene captures much that other
conventional hemp supplements have
ignored…….
http://www.slideshare.net/lifespan.pharma.inc/canterpene-
hemp-based-nutraceutical-formulations/download
18. DSHEA COMPLIANT
TARGETS
-Optimize the broad spectrum of Canterpene functionalities
-Add phytochemistry to enhance each functionality
-Utilize ingredients with both ethnobotanical and modern
pharmacological support in peer-reviewed , published
literature
-Proprietary varietal selection and agronomic production
practices allow the use of the same Canterpene ingredient
for several distinctly different formulations
-10 unique formulas can be combined into an individualized
therapeutic program to attack a systemic problem, AGING
“Medicine without a market benefits no one”
19. DOES CANTERPENE HAVE A
MARKET?
-Healthspan extension and lifespan optimization are new
unmet needs
-Personalized /Individualized Medicine is an emerging
Industry
-”Bockbuster” Pharma is migrating towards “Niche” Pharma
-Canterpene Cannabis without THC contains phyto-
chemistry which scientific research indicates would make it
a useful food supplement for:
“personalized management of
Aging “
20. ANTIAGING IS AN
ENORMOUS MARKET
76 million baby boomers in the US
6 million “boomies” in Canada
Boomers now 48 – 64 and have begun to
experience the “aging process” firsthand
This generation has redefined each stage of
their lives and is currently redefining aging
27. GOOD SCIENCE WITHOUT A
METHOD TO COMMERCIALIZE IT
WILL NOT BENEFIT ANYONE
CANTERPENE BENEFITS
EVERYONE IN THE
SUPPLY CHAIN FROM THE
FARMER TO THE
CONSUMER
Hinweis der Redaktion
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