Facebook is about a two way conversation, not just shouting your message to a group. Learn steps you can take to engage your audience and ultimately grow your business.

1. Do You Know Your
Fans?
Building a Facebook
Engagement Strategy

2. What is an Engagement Strategy?

3. Your Facebook Business Page

4. Your Facebook Business Page

5. Ways to Get the Word Out

6. Focus On Content
 Step One: Who is your audience?
 What are they like?
 What are their issues?
 What are their interests?
 Why would they want to do business with
you?
 When are they on Facebook (estimated)

7. Focus On Content
 Step Two: What Should You Share?
 Articles
 Photos
 Videos
 Polls
 Comments

8. Focus On Content
 Step Three: Determine When You Can
and Should Post.
 Look at your schedule to determine how many
times within your current calendar you can
post.
 Determine when your fanbase is online

9. Engagement Time!
 Ask questions.
 Fill in the blank status updates.
 Stay current.
 Comment on television shows

10. Next Level If you’ve already taken the
initial steps
To build your engagement
strategy
Here are additional steps to
think about:
•Connect outside of Facebook.
•Become active on their business
pages.
•Become active on their blog.
•Connect personally on Facebook

11. Building A Facebook Engagement
Strategy
Jen Vondenbrink
jen@yourlifesimplified.com
For more information check out:
Facebook: http://www.facebook.com/Life.Simplified.Cafe
Twitter: @JVSimplified
LinkedIn: http://www.linkedin.com/in/jenvondenbrink
Website: http://yourlifesimplified.com
Blog: http://yourlifesimplified.com/speaker-coach